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Total: 27 results found.
Tag: Topics:Street Marketing
McDonalds "Pick N' Play"
McDonalds "Pick N' Play" Interactive - Experiential Outdoor Ad McDonald’s last year has launched a new interactive outdoor campaign that has ditched the QR code for a billboard that can be controlled by nearby fans on their mobile devices. The users’ smartphone technology identifies their location and they are able to engage directly with the game — after 30 seconds, standing a chance to win McD ...
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HomePro The Other Side Project
HomePro The Other Side Project Every year HomePro's main media is a poster and sign-board with one side an advertising benefit. After the posters have served their time the government destroys them all. BBDO Bangkok came up with the idea to give them another use, knowing that many Thais fix their shelters with sign-boards. They decided to dedicate the other side of the sign-board to make th ...
Mini Coca Cola in Mini Kiosk
Mini Coca Cola in Mini Kiosk Coca-Cola worked with advertising firm Ogilvy & Mather Berlin to promote its miniature Coke cans at mini newsstand kiosks with mini vending machines in five German cities. Each promotional kiosk contained a miniature vending machine that dispenses 7.5-ounce mini-Coke cans, as well as a human vendor. (http://www.kioskmarketplace.com/)  
All eyes on the S4
All eyes on the S4 Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. It's inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes. (https://www.youtube.com/)  ...
Volkswagen Suite
Volkswagen Suite - Cannes Lions 2013 Big Help es una campaña desarrollada para Volkswagen con la ambición de lograr un cambio en la conducta al volante. Utilizando la publicidad, y los medios ya existentes, de una manera diferente logramos involucrar a la marca activamente en el mundo del manejo responsable. (https://www.youtube.com/)
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oasis case study
oasis case study The success of "Oasis Dig Out Your Soul" is a result of the totally integrated nature of the campaign and the innovative use of social media and on-line tools. Oasis fans were able to find the live performances of the street musicians thanks to a special page on the NYC & Company website that used Google Maps and Earth to track where the performances were happening in the ci ...
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IBM Ads With A New Purpose in its latest
IBM & Ogilvy France Create Ads With A New Purpose in its latest IBM is committed to creating solutions that help cities around the world get smarter so life in those cities can be better. That’s why IBM and Ogilvy Paris worked together to spark positive change in the “People for Smarter Cities” project, which unites city leaders and forward-thinking citizens. To spread the wor ...