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Max's favourites

Survivor Sales Agent

Real car salespeople don't have lines like this: "Let me show you the Volvo that saved my life." But that's the pitch real auto crash survivors delivered to car shoppers in a campaignhttp://www.webelievers.com

 

Tags: Industry: Automotive
Company: Volvo
Agency: Saatchi Saatchi
Country: United States
Prize: Cannes Lion Prize,Warc Prize
Year: 2017
Creative Concept: Reality
Type of content: Commercial
Language: English
Level: Marketing mix level Public relations
Topics: Brand Marketing