An Impossible Made Possible
Honda's new CR-V 1.6 diesel film demonstrates that not everything is what it first seems. Through the ingenuity of its engineering, Honda has designed a fuel efficient SUV and done the illogical. (https://www.youtube.com)
Radio recorded in the trunk
To promote the launch of Renault Symbol with huge trunk see of 560 liter in Uruguay, they had budget for radio advertisement only. They creatively used radio by recording a radio show inside the trunk of the car and listeners were asked to visit the website to see the actual recording. This idea was a great success.
Real car salespeople don't have lines like this: "Let me show you the Volvo that saved my life." But that's the pitch real auto crash survivors delivered to car shoppers in a campaignhttp://www.webelievers.com
To promote Volkswagen’s longstanding support of independent cinemas, ‘Alien’ shows Volkswagen’s innovative technology take a starring role as its Hands Free Boot Opening comically breaks the intended suspense. Although perfect for real life, it’s not made for Hollywood…(http://www.adamandeveddb.com)
Have you ever tried to reverse into a parking space with a trailer attached? You can easily turn into a laughing stock. Millions of people in Germany, not just fans of equestrian sports, are familiar with this situation. Fortunately, the new Volkswagen Tiguan features ‘Trailer Assist’. (https://www.grabarzundpartner.de)
For an Indian family, purchase of a first bike symbolises progress and prosperity. It gives them a sense of joy, happiness and the hope that they would continue to move forward strongly on the path of success. The new campaign for CT100 #KhushiyonKaJackpot brings alive the emotion of happiness and the spontaneity that a new bike brings to an Indian family. It aims to disrupt the traditional b ...
The campaign around this “British Villains” insight allowing Jaguar to make a lasting impression, authentically setting itself apart from the Germans. With the help of Sir Ben Kingsley, Mark Strong and Tom Hiddleston, we planned to Jaguar a new desirable brand globally. A true alternative in a sea of sameness. Social, CRM, outdoor, digital video, display ads and an optimised website for mobile use ...
Long before a new Porsche model appears in the showroom, vast amounts of car enthusiasts sign up to buy the car. Many future buyers solely base their purchase decision on photos that circulate on the Internet. Porsche wants to know if people will show the same grit, even if the new model is completely in disguise. So we introduced the interactive platform Blind Trade, accompanied by online and pri ...
The Land Rover Experience centre in Solihull recently welcomed a very special guest. Geoff, a lifelong Land Rover fan, celebrated his 80th birthday with a special surprise organized by Land Rover and his daughter. Getting behind the wheel of our latest vehicles, Geoff got some tips on off-roading from Phil Jones, our Land Rover Experience instructor. The surprises didn’t stop there as Mike Bishop, ...
Hubber: The NEW Peer-to-Peer Car Sharing Service
For decades, the car rental model has consisted of big companies offering a basic vehicle and service while giving little importance to their customers' travel experience. We at HUBBER think it is important to challenge this system in order to innovate and offer an ultimately better service to customers, supported by a thorough social ...
PapaPark: The New Parking Sharing Service
Are you renting out your own car on Paparide.com and not using your private parking space? Or maybe you rented a car and need to find a parking space?You can be matched by using PapaPark, our new Parking sharing service!
Mobypark: Parking Sharing Service
In this animation video you can get to know what is mobypark and how it works! Mobypark is a marketplace for driver and private parking owners. Drivers can make a reservation in a private parking owner, pay less and help the city to breath.
The Hamster Stunt: Charlie the Hero
A hamster wheel was mounted on the steering wheel and by running in different directions, Charlie was able maneuver the truck from the bottom to the top of the quarry, despite his minuscule weight of only 175 grams. (https://www.youtube.com)
Instead of being like other car manufacturers, talking about tolls, taxes, animals or nature thriving. Skoda took it one step further. We created a campaign which didn't talk only about saving the environment, it actually did something to protect it.
Remotely controlled boot
We enable clients to experience at their homes the comfort of using remotely controlled boot of the new Skoda Superb Estate. We took advantage of the fact that most Poles watch TVP1 on channel 1 and TVP2 on channel 2. This is a Polish peculiarity dating back to Communist times when only these two TV channels were available. So we screened two spots simultaneousl ...
CITROËN Eye Catching DS3
everyone knows the DS3 's name, but not how he looks . This is unfortunate for a car with such special looks. For this reason EuroRSCG and ERC designed an online experience in which they challenge everyone around as long as possible to look at a DS3 without blinking an eye . A man flashes on average every six seconds with his eyes. (www.staging.eurorscg.be)
Mercedes-Benz Tweet Race
The race was conducted on Twitter and chronicled in real time at www.mbtweetrace.com, generating vast amounts of wholly unfiltered content from teams and supporters — and bringing every aspect of the competition to life. As the bond between participants grew, the race reached millions of people and connected the brand with a new audience. (www.razorfish.com)
The People's Car Project
Volkswagen has always built cars for the people. Their brand name in both German and Chinese literally means the 'People's Car'. With increased competition and falling market share, they decided to change not only their advertising but also their products. Instead of building cars for the people, Volkswagen would start building cars with the people. We call ...
ToyToyota Backseat Driver
Backseat Driver is the first digital toy from ToyToyota. It is an iPhone app which allows kids to enjoy driving from the backseat of the car. By using the iPhone's GPS function, the player is able to drive a virtual car, which moves along with the real car that he / she is riding(www.prty.jp)