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Mercedes-Benz Tweet Race

 

Mercedes-Benz Tweet Race

The race was conducted on Twitter and chronicled in real time at www.mbtweetrace.com, generating vast amounts of wholly unfiltered content from teams and supporters — and bringing every aspect of the competition to life. As the bond between participants grew, the race reached millions of people and connected the brand with a new audience. (www.razorfish.com)

 

Tags: Industry: Automotive
Company: Mercedes
Agency: Razorfish New York
Country: United States
Year: 2011
Type of content: Video case study
Language: English
Topics: Social Media Marketing