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Laughing Horses

Have you ever tried to reverse into a parking space with a trailer attached? You can easily turn into a laughing stock. Millions of people in Germany, not just fans of equestrian sports, are familiar with this situation. Fortunately, the new Volkswagen Tiguan features ‘Trailer Assist’. (https://www.grabarzundpartner.de)

 

Tags: Industry: Automotive
Company: Volkswagen
Agency: Grabarz Partner Hamburg
Country: Germany
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Technology
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Advertising