When it comes to safety, the best thing Volkswagen can do for people is ensure that nothing happens to them. Nothing is the ultimate goal of all the driver assistance technologies developed by the brand. And finally, nothing has much to tell us about life. (http://www.ddb.fr)
To promote Volkswagen’s longstanding support of independent cinemas, ‘Alien’ shows Volkswagen’s innovative technology take a starring role as its Hands Free Boot Opening comically breaks the intended suspense. Although perfect for real life, it’s not made for Hollywood…(http://www.adamandeveddb.com)
Have you ever tried to reverse into a parking space with a trailer attached? You can easily turn into a laughing stock. Millions of people in Germany, not just fans of equestrian sports, are familiar with this situation. Fortunately, the new Volkswagen Tiguan features ‘Trailer Assist’. (https://www.grabarzundpartner.de)
Remotely controlled boot
We enable clients to experience at their homes the comfort of using remotely controlled boot of the new Skoda Superb Estate. We took advantage of the fact that most Poles watch TVP1 on channel 1 and TVP2 on channel 2. This is a Polish peculiarity dating back to Communist times when only these two TV channels were available. So we screened two spots simultaneousl ...
The People's Car Project
Volkswagen has always built cars for the people. Their brand name in both German and Chinese literally means the 'People's Car'. With increased competition and falling market share, they decided to change not only their advertising but also their products. Instead of building cars for the people, Volkswagen would start building cars with the people. We call ...
The SEAT Taxi Fare
The fare goes down when the taxi brakes ? At SEAT already , because the braking energy recovery in our special taxis makes it possible . A great idea. In this video you learn how SEAT Enjoyneering makes the impossible possible . (www.parasol-island.com)
Please Dont Make Up Drive
Given a shockingly high figure of half a million car crashes a year caused by women drivers applying make-up (in the UK alone), awareness of this underestimated danger needs to be raised. Based on this insight the aim of a viral video by DDB Berlin and Volkswagen is to address a target audience of young women drivers and educate them about the danger of putting on make ...
The Polo nowadays represents Volkswagen's original brand ethos of "democratizing innovations". In a Polo you get innovations that were otherwise reserved for drivers of luxury cars. We named this thinking: "The Polo Principle". The campaign launched with a mission statement TVC supported by print and banners. But online we wanted to go a step further: To demonstra ...
When business is bad for Volkswagen's business customers, the business is bad for Volkswagen. In a stagnant B2B market for small businessesand hard hit by the financial crisis , saw Volkswagen increased competition and an increased tendency to trade down to cheaper brands. To reverse the trend and defend its position as market leader , it was decided to give small busine ...
Volkswagen: Play the Road
The perfect time and the drive would become cinematic. That’s the feeling we wanted to recreate for the GTI driver. Driving music that was perfectly suited to how and where you drive, creating a real time composition that’s in perfect harmony with the car itself. (http://www.tribalworldwide.co.uk)
KOMBI LAST WISHES Cannes Lions 2014
A brilliant campaign to save Drive-In Cinemas; and VW Kombi’s ‘Last Wishes’, a heartwarming campaign dripping in nostalgia to farewell the beloved VW Kombi van. (http://theonecentre.com/)
Volkswagen - Fox no Planeta Terra - Twitter Zoom - English
Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city's youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo. (https://www.youtube.com/)
Volkswagen BlueMotion Roulette
For å synliggjøre hvor drivstoffgjerrig en Volkswagen Golf BlueMotion virkelig er sendte vi den nordover fra Oslo på E6 og lot brukerne gjette hvor den stoppet. Ved bruk av Google maps gjorde vi hele E6 om til et gigantisk rulettspill. Når alle hadde plassert ut sine tips sendte vi Golfen nordover. Golfen var utstyrt med to sjåfører, tre gps-sendere og en hel ...
The Fun Theory award winner - The Speed Camera Lottery
The winning entry of the Fun Theory Award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit if it is fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with the Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm ...
Volkswagen Suite - Cannes Lions 2013
Big Help es una campaña desarrollada para Volkswagen con la ambición de lograr un cambio en la conducta al volante. Utilizando la publicidad, y los medios ya existentes, de una manera diferente logramos involucrar a la marca activamente en el mundo del manejo responsable. (https://www.youtube.com/)