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Nothing

When it comes to safety, the best thing Volkswagen can do for people is ensure that nothing happens to them. Nothing is the ultimate goal of all the driver assistance technologies developed by the brand. And finally, nothing has much to tell us about life. (http://www.ddb.fr)

 

Tags: Industry: Advertising
Company: Volkswagen
Agency: DDB
Country: France
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Direct promotion
Type of content: Commercial
Language: English
Level: Marketing mix level - Direct marketing
Topics: Brand Marketing