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Volkswagen Erhvervsbiler

Volkswagen Erhvervsbiler

When business is bad for Volkswagen's business customers, the business is bad for Volkswagen. In a stagnant B2B market for small businessesand hard hit by the financial crisis , saw Volkswagen increased competition and an increased tendency to trade down to cheaper brands. To
reverse the trend and defend its position as market leader , it was decided to give small businesses a helping hand - and what better way to do that on , but to try to boost their business?

Link: http://ddbcopenhagen.dk/work/vw/commercial-vehicles/

Tags: Industry: Automotive
Company: Volkswagen
Agency: DDB,DDB Copenhagen
Country: Denmark
Year: 2013
Type of content: Video case study
Language: English
Topics: Brand Marketing