Tags: Industry: AutomotiveCompany: VolkswagenAgency: DDB,DDB CopenhagenCountry: DenmarkYear: 2013Type of content: Video case studyLanguage: EnglishTopics: Brand Marketing
Volkswagen Erhvervsbiler
When business is bad for Volkswagen's business customers, the business is bad for Volkswagen. In a stagnant B2B market for small businessesand hard hit by the financial crisis , saw Volkswagen increased competition and an increased tendency to trade down to cheaper brands. To
reverse the trend and defend its position as market leader , it was decided to give small businesses a helping hand - and what better way to do that on , but to try to boost their business?