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Max's favourites
Total: 4 results found.
Tag: Agency:DDB Copenhagen
Cocio Summer Shake
Cocio Summer Shake We were briefed to make a banner campaign. But challenged the client to go further than that - and let users create their own "summer mash up" in the form of a musical track.This allowed us to use the radio media in a different way - by making the airwaves available for playing user generated content. It also gave us the opportunity to make "Cocio Summer Shake" a social experi ...
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Polo Principle
Polo Principle The Polo nowadays represents Volkswagen's original brand ethos of "democratizing innovations".  In a Polo you get innovations that were otherwise reserved for drivers of luxury cars. We named this thinking: "The Polo Principle".  The campaign launched with a mission statement TVC supported by print and banners. But online we wanted to go a step further: To demonstra ...
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Volkswagen Erhvervsbiler
Volkswagen Erhvervsbiler When business is bad for Volkswagen's business customers, the business is bad for Volkswagen. In a stagnant B2B market for small businessesand hard hit by the financial crisis , saw Volkswagen increased competition and an increased tendency to trade down to cheaper brands. To reverse the trend and defend its position as market leader , it was decided to give small busine ...
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Coinoffers- ClickForCoins
Coinoffers- ClickForCoins Coins, was introduced in 2011 and in this period McDonald’s distributed approximately 5 million virtual Coins across all media platforms allowing consumers to collect the virtual currency through an app in exchange for real Coinoffers products at McDonald’s. Link: https://www.ddb.com/blog/conferences/ddb-copenhagen-wins-grand-prix-at-danish-effies/
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