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markethinking styles 1

Markethink™ is a useful approach to the development of a business in which the most efficient techniques of creativity integrate in order to develop customers and solutions in an innovative way. Every participant will do a test designed for a specific purpose of “Markethink thinking Styles” developed by Massimo Soriani Bellavista. The test will allow the class to identify the dominant styles and will help the participants in developing their excellence areas.


  • To recognise and to overcome your own blocks/boundaries to a personal and organisational level in respect of the thinking styles that impact in a negative way the market strategies.
  • To optimize time for the creation of Business ideas for marketing and sales.
  • Proved efficient strategies to innovate:
    • Mature markets
    • Creation of new markets (Lateral Marketing)


  • 2 days base course
  • Formative path (3 days, 2+ 1 day)


The didactic methodology will be very active and challenging. From the beginning, participants will apply what they have learned in order to be able to use it at work.

In this way, participants strengthen the learned techniques and turn them into real habits of creativity and strategic thought, simple and efficient.


Base: from Lateral Marketing to Markethink

  • Introduction
  • Basis of Marketing and Lateral Marketing
  • Markethink: developed model of parallel thinking applied to marketing
  • Techniques:
    • To define marketing and sales focus
    • To increase ideas (from 100 to 500%) in half the time
    • How to “sell” ideas in the company

Development of the quantity and quality of ideas for the Markethink

  • Focus on the creation of a huge quantity of ideas in a very short time

  • Introduction to the increment of the ideas’ quality; access to the innovations’ database of marketing (Ideabase – more than 1000 cases of success, profit and no-profit)

Applications of Markethink process

  • Practical thinking

  • Sell of ideas in action

  • Churn, improvement of the idea


How to use the thinking to have more productive and quicker meetings.

Everyday thousands of meetings take place: useless, expensive and in the wrong way. Only in the US, the annual cost for “bad meetings” is 37 billion of dollars a year. Middle managers spend 35% of the time in meetings and top managers more than 50%, on average.

Meethink™ course was developed in order to maximise people’s time during meetings and make them more productive. In fact, thanks to the techniques acquired during the course, the participants will learn an easy method that will allow them to save time during meetings and to increase the quantity and the quality of ideas.

Moreover, thanks to the Meethink™ profile test, the participants will discover their dominant thinking styles and the ones of their colleagues too.


  • 50% of time saved during meetings.
  • To increase from 100% till 500% the number of ideas during business meetings.
  • To discover the dominant thinking styles.
  • To get to know the creative process for meetings (in addition to brainstorming).


  • Base course 2 days
  • Customised coaching

Methodologies base course 2 days

Interactive methodology: theoretical moments and practical exercitation and simulations during the class.

Test - Meethinker™: a test that allow you to discover your thinking styles, and understand what blocks you during meeting management.


The three phases of Meethink™:

  1. Before the meeting
  2. During the meeting
  3. After the meeting

The parallel thinking and the 10 thinking styles for meetings.

Test - Meethinker™

A test to discover your thinking styles to identify how to exploit the potential, both individual and of the group, in order to have more efficient meetings.

Meeting typologies:

  1. Analytic/evaluative
  2. Creative
  3. OrganizActional
  4. Communicative/informative
  5. Motivational

Management of the most frequent mistakes during meetings:

  1. Wrong objectives
  2. Too long meetings
  3. No shared rules
  4. Time management before and after meetings

Emotions during meetings:

  1. “Dead of reunion”: the re-born of passion
  2. Transform conflict into opportunity for the group (how to motivate and non-demotivate people during the “Meethink”)

4 roles of a Meethink™

  1. Leader
  2. Facilitator
  3. Recorder
  4. Participants

project mind


Project Mind™ is the result of 20 years of experience in the field of Project Management, together with developed tools of the brain function. The participants will learn how to recognise their dominant thinking styles.

We were mostly inspired by neuroscientific studies and the evolution of Edward de Bono’ thinking, guru of the Creative thinking.

project mind 1


  • To deepen and to experiment instruments of Project Management for the efficient management of projects.
  • To know and to identify purposes, methods and resources.
  • To enhance communicative and relational competences.
  • To know and to manage the project objectives in relation to the needs of customer, of business ties and of content.
  • To know and to use methodologies of planning activities, of resources and of time and to use analysis instruments of costs, coordination and control.
  • To value your own stile (Project Mind).
  • To experiment tools, procedures and documents with referment to project management.


  • Base course 2 days
  • Formative path “Project Management” (3 days: 2+1 day after 1 month)


  1. Contents (theory of reference on PM and frontal explanation)
  2. Didactical methodologies (frontal class, individual exercitations, group exercitations, test, video supports, cases)

project mind en


  1. Approach to project management and success factors.
  2. Expectations and conditioning on the project realisation by “external factors” and “internal actors”.
  3. Objectives identifications, requirements and project strategies.
  4. Start and launch of a project.
  5. Project life cycle.
  6. Identification of the “structures” in which the project has been organised.
  7. From the Work Breakdown Structure to the temporal planning (Gant and Perth diagram).
  8. Resources and budget of the project.
  9. Methodology for project management and for the creation of an adequate system of “reporting”.
  10. Introduction of methodology for risk identification and their management (Risk management).
  11. Overview on tolls.
  12. Individual and company profiling of dominant thinking styles.

In the 3-days version, there will be a real project that you can work on in an active way, with the support of a project learning platform and learning community.


Several studies on communication have raised an important input: ¾ of the impact of a message depends on the way it’s been communicated, only ¼ depends on the effective content.

It’s important to learn how to communicate in the most efficient way.

This course is focused on the development of rhetorical abilities, of communicative strategies and of elaboration of the speech, both written and oral. The acquired methods range from the classical rhetoric to more developed methods about communication, proposing the IDEAM™ method.


  • To provide tools and practical guidance on how to make communication more persuasive.
  • To train yourself with a structured method for the construction of speeches and presentations.
  • To increase rhetorical and communicative ability one to many.
  • To know how to apply communicative strategies of success for objections and questions.
  • To know and apply the features of a great orator.
  • To train your own mental state of excellence.


2 days path + 1 day of follow up


Interactive methodology with some theoretical moments with practical exercitations and simulations.


  1. IDEAM method:
    • Inventio
    • Dispositio
    • Elocutio
    • Actio
    • Memoria
  2. Creative techniques for rhetoric;
  3. How to generate a well-structured speech;
  4. Persuasion techniques applied to rhetoric;
  5. Manage your state of mind in public speaking;
  6. How to elaborate a good presentation;
  7. Tools of the rhetor: what they are and how to use them;
  8. Non-verbal communication.



LIDEARship is the ability to be able to achieve an IDEA.

Creativity becomes action and practical implementation.

In this individual path all the Markethink presuppositions and instruments go hand in hand, adapting them to the individual thinking styles and the ones of the group.

Through an individual Assessment path, we can analyse the thinking styles and go on with a customised development path, both individual and for the group.


  • Excellences reinforcement
  • Criticality improvement in relation to the role
  • Team construction with complementary styles in order to create ideas and solutions.


Customised path.


Initial Assessment, customised coaching.



Statistics say that a well-trained lecturer can read 200 words in a minute (w/m) and he is able to understand 30% of the meaning, on average.

ReADAR course is focused on the development of abilities that allow you to increase the reading speed and, most important thing, comprehension.


  • Duplicate/Triplicate your own reading speed and your comprehension level of texts.
  • Decrease the reading time.
  Speed (w/m)      Comprehension % Reading Coefficient %
Before the course 200 w/m 30% 60%
After the course 400 w/m 70% 280%


2 days path + 1 days of follow up


Interactive methodology with some theoretical moments with practical exercitations, simulations, an entrance test and a final test to measure results, on line platform and coaching.


1. Entrance test on reading;

2. Reading process and strategies;

  1. Preparations
  2. Preview
  3. Fluent reading
  4. Fast reading

3. Techniques on how to focus the attention;

4. Intuitive reading, PhotoReading®;

5. Techniques on how to increase natural speed in reading: saccadic movements speed and focal field/area widening;

6. Active reading: sq3r method for the reading quality;

7. Active elaboration techniques of read information;

8. Management of focusing natural rhythm;

9. Reading motivation;

10. Final test to measure progresses on reading performance.



The natural functioning of memory means that, after 1 month, we remember just 3% of what we have read and learnt.

This means that the wealth of information we have learnt is intended to be lost.

Applying the memory strategies, it’s possible to improve in a significative way this input, getting to remember in a spontaneous way about 70% of the memorised information after 1 month.


  • To learn techniques and methods on how to increase mnemonic abilities.
  • To remember a speech, a presentation and informative contents of any type of presentation.


2 days path with the support of a e-learning and customised coaching + 1 day of follow up


Interactive methodology includes theoretical moments with practical exercitations, simulations, on line coaching.


  1. Mind functioning and his phenomena;
  2. Born of the memory and his properties;
  3. Data elaboration process;
  4. Memory typologies;
  5. Strategies to enhance our memory;
  6. Mind status and concentration management for memorizing;
  7. Memory techniques (mnemonics);
  8. “Loci” technique;
  9. “Storiella” technique;
  10. Photomind;
  11. How to remember numbers, formulas and codes: the superior system;
  12. To remember names and faces;
  13. Mindmaps;
  14. Strategy to memorise a book.