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                          Ideabase

                          The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

                          An Impossible Made Possible

                          An Impossible Made Possible
                          Tags: Industry: Automotive
                          Company: Honda
                          Agency: Mcgarrybowen
                          Country: United Kingdom
                          Year: 2013
                          Creative Concept: Graphic computer,Perceptual illusions
                          Type of content: Video case study
                          Language: English
                          Level: Marketing mix level - Advertising
                          Topics: Advertising
                          Max's favourites: Max's Favourites

                          Push to add drama

                          Push to add drama
                          Tags: Industry: Television
                          Company: TNT
                          Agency: Duval Guillaume Modem Antwerp
                          Country: Belgium
                          Prize: Clio Awards,New York Festival,One Show
                          Year: 2012
                          Type of content: Video case study
                          Language: English
                          Max's favourites: Max's Favourites

                          BAIDU KUAISOU

                          BAIDU KUAISOU
                          Tags: Industry: Food
                          Company: Baidu.com
                          Agency: Baidu
                          Country: China
                          Prize: Cannes Lion Prize,One Show
                          Year: 2015
                          Creative Concept: Technology
                          Language: English,Chinese
                          Level: Market level - Changing the activity
                          Topics: Service Marketing
                          Max's favourites: Max's Favourites

                          Life Saving Dot

                          Life Saving Dot
                          Tags: Industry: Healthcare
                          Company: Talwar Bindi
                          Agency: Grey
                          Country: India
                          Prize: Cannes Lion Prize
                          Year: 2015
                          Type of content: Video case study
                          Language: English
                          Topics: Marketing innovation

                          Dove Real Beauty Sketches

                          Dove Real Beauty Sketches
                          Tags: Industry: Beauty
                          Company: Dove,Unilever
                          Agency: Ogilvy Mather,Ogilvy Mather Sao Paulo
                          Country: Brazil
                          Prize: DAD Awards
                          Year: 2013
                          Type of content: Video case study
                          Language: English
                          Level: Market level - Changing the target
                          Topics: Brand Marketing,Emotional Marketing
                          Max's favourites: Max's Favourites

                          Radio recorded in the trunk

                          Radio recorded in the trunk
                          Tags: Industry: Automotive
                          Company: Renault S.A.
                          Agency: Lowe,Lowe Ginkgo Montevideo
                          Country: Uruguay
                          Year: 2009
                          Creative Concept: Inside a car
                          Type of content: Video case study
                          Language: English,Spanish
                          Level: Market level - Changing the place
                          Topics: Brand Marketing,Direct Marketing,Promotion
                          Max's favourites: Max's Favourites

                          ELMSTA 3000 HORROR FEST - HOME INVASION

                          ELMSTA 3000 HORROR FEST - HOME INVASION
                          Tags: Industry: Cinema
                          Company: Elmsta 3000 Horror Fest
                          Agency: Saatchi Saatchi,Saatchi Saatchi Stockholm
                          Country: Sweden
                          Prize: One Show
                          Year: 2013
                          Creative Concept: Fear,Invitation
                          Type of content: Video case study
                          Language: English
                          Level: Marketing mix level - Direct marketing
                          Topics: Brand Marketing,Digital Marketing
                          Max's favourites: Max's Favourites

                          HOPE SOAP

                          HOPE SOAP
                          Tags: Industry: Consumer Goods
                          Company: HOPE SOAP,HOPE SOAP
                          Agency: YR,YR,YR Cape Town
                          Country: South Africa
                          Prize: Cannes Lion Prize,Loerie Awards
                          Year: 2013
                          Creative Concept: Matrioska,Safety,Sail the sea,To play
                          Type of content: Video case study
                          Language: English
                          Level: Market level - Changing the activity,Product level - Product
                          Topics: Brand Marketing,Social Marketing
                          Max's favourites: Max's Favourites

                          Apotek - Blowing in the wind

                          Apotek - Blowing in the wind
                          Tags: Industry: Advertising,Beauty
                          Company: ApoPharm Holding
                          Agency: Åkestam Holst
                          Country: Sweden
                          Prize: Cannes Lion Prize,Epica Award,Eurobest,London International Awards
                          Year: 2014
                          Creative Concept: Syncro,Underground,wind
                          Type of content: Video case study
                          Language: English
                          Level: Place
                          Topics: Retail Marketing
                          Max's favourites: Max's Favourites

                          Rice Code

                          Rice Code
                          Tags: Industry: Advertising,Food
                          Company: Inakadate Village
                          Agency: Hakuhodo Tokyo
                          Country: Japan
                          Prize: Asia Pacific Advertising,Cannes Lion Prize,London International Awards,Spikes Asia
                          Year: 2013
                          Creative Concept: Blu Ocean,Qr code,Rice,Tecnologia virtuale
                          Type of content: Video case study
                          Language: English
                          Level: Market level - Changing the need,Market level - Changing the occasion,Market level - Changing the place,Marketing mix level - Advertising
                          Topics: Digital Marketing,Social Media Marketing
                          Max's favourites: Max's Favourites

                          The Story of M-Pesa

                          The Story of M-Pesa
                          Tags: Industry: Banking,Telecommunication
                          Company: Safaricom,Vodafone
                          Country: Kenya
                          Year: 2009
                          Creative Concept: Different Payment
                          Type of content: PptPdfWord Case Study,Video case study
                          Language: English
                          Level: Price
                          Topics: Social Marketing
                          Max's favourites: Max's Favourites

                          PAY PER LAUGH

                          PAY PER LAUGH
                          Tags: Industry: Advertising,Show business
                          Company: Teatreneu
                          Agency: McCann
                          Country: Spain
                          Prize: Cannes Lion Prize
                          Year: 2014
                          Language: English,Spanish
                          Level: Market level - Changing the place,Price
                          Topics: Digital Marketing, Emotional Marketing
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