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Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

An Impossible Made Possible

An Impossible Made Possible
Tags: Industry: Automotive
Company: Honda
Agency: Mcgarrybowen
Country: United Kingdom
Year: 2013
Creative Concept: Graphic computer,Perceptual illusions
Type of content: Video case study
Language: English
Level: Marketing mix level - Advertising
Topics: Advertising
Max's favourites: Max's Favourites

Push to add drama

Push to add drama
Tags: Industry: Television
Company: TNT
Agency: Duval Guillaume Modem Antwerp
Country: Belgium
Prize: Clio Awards,New York Festival,One Show
Year: 2012
Type of content: Video case study
Language: English
Max's favourites: Max's Favourites

BAIDU KUAISOU

BAIDU KUAISOU
Tags: Industry: Food
Company: Baidu.com
Agency: Baidu
Country: China
Prize: Cannes Lion Prize,One Show
Year: 2015
Creative Concept: Technology
Language: English,Chinese
Level: Market level - Changing the activity
Topics: Service Marketing
Max's favourites: Max's Favourites

Life Saving Dot

Life Saving Dot
Tags: Industry: Healthcare
Company: Talwar Bindi
Agency: Grey
Country: India
Prize: Cannes Lion Prize
Year: 2015
Type of content: Video case study
Language: English
Topics: Marketing innovation

Dove Real Beauty Sketches

Dove Real Beauty Sketches
Tags: Industry: Beauty
Company: Dove,Unilever
Agency: Ogilvy Mather,Ogilvy Mather Sao Paulo
Country: Brazil
Prize: DAD Awards
Year: 2013
Type of content: Video case study
Language: English
Level: Market level - Changing the target
Topics: Brand Marketing,Emotional Marketing
Max's favourites: Max's Favourites

Radio recorded in the trunk

Radio recorded in the trunk
Tags: Industry: Automotive
Company: Renault S.A.
Agency: Lowe,Lowe Ginkgo Montevideo
Country: Uruguay
Year: 2009
Creative Concept: Inside a car
Type of content: Video case study
Language: English,Spanish
Level: Market level - Changing the place
Topics: Brand Marketing,Direct Marketing,Promotion
Max's favourites: Max's Favourites

ELMSTA 3000 HORROR FEST - HOME INVASION

ELMSTA 3000 HORROR FEST - HOME INVASION
Tags: Industry: Cinema
Company: Elmsta 3000 Horror Fest
Agency: Saatchi Saatchi,Saatchi Saatchi Stockholm
Country: Sweden
Prize: One Show
Year: 2013
Creative Concept: Fear,Invitation
Type of content: Video case study
Language: English
Level: Marketing mix level - Direct marketing
Topics: Brand Marketing,Digital Marketing
Max's favourites: Max's Favourites

HOPE SOAP

HOPE SOAP
Tags: Industry: Consumer Goods
Company: HOPE SOAP,HOPE SOAP
Agency: YR,YR,YR Cape Town
Country: South Africa
Prize: Cannes Lion Prize,Loerie Awards
Year: 2013
Creative Concept: Matrioska,Safety,Sail the sea,To play
Type of content: Video case study
Language: English
Level: Market level - Changing the activity,Product level - Product
Topics: Brand Marketing,Social Marketing
Max's favourites: Max's Favourites

Apotek - Blowing in the wind

Apotek - Blowing in the wind
Tags: Industry: Advertising,Beauty
Company: ApoPharm Holding
Agency: Åkestam Holst
Country: Sweden
Prize: Cannes Lion Prize,Epica Award,Eurobest,London International Awards
Year: 2014
Creative Concept: Syncro,Underground,wind
Type of content: Video case study
Language: English
Level: Place
Topics: Retail Marketing
Max's favourites: Max's Favourites

Rice Code

Rice Code
Tags: Industry: Advertising,Food
Company: Inakadate Village
Agency: Hakuhodo Tokyo
Country: Japan
Prize: Asia Pacific Advertising,Cannes Lion Prize,London International Awards,Spikes Asia
Year: 2013
Creative Concept: Blu Ocean,Qr code,Rice,Tecnologia virtuale
Type of content: Video case study
Language: English
Level: Market level - Changing the need,Market level - Changing the occasion,Market level - Changing the place,Marketing mix level - Advertising
Topics: Digital Marketing,Social Media Marketing
Max's favourites: Max's Favourites

The Story of M-Pesa

The Story of M-Pesa
Tags: Industry: Banking,Telecommunication
Company: Safaricom,Vodafone
Country: Kenya
Year: 2009
Creative Concept: Different Payment
Type of content: PptPdfWord Case Study,Video case study
Language: English
Level: Price
Topics: Social Marketing
Max's favourites: Max's Favourites

PAY PER LAUGH

PAY PER LAUGH
Tags: Industry: Advertising,Show business
Company: Teatreneu
Agency: McCann
Country: Spain
Prize: Cannes Lion Prize
Year: 2014
Language: English,Spanish
Level: Market level - Changing the place,Price
Topics: Digital Marketing, Emotional Marketing
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