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Rice Code

Rice Code

Rice Code

This revolutionary sales system made a live market out of rice paddies. Visitors to Inakadate Village could simply point their smartphone cameras at a rice paddy to purchase rice. Working on the principle of the QR code, the smartphone would "read" artwork located in the field, enabling users to place orders. (http://www.hakuhodo.jp)

 
Tags: Industry: Advertising,Food
Company: Inakadate Village
Agency: Hakuhodo Tokyo
Country: Japan
Prize: Asia Pacific Advertising,Cannes Lion Prize,London International Awards,Spikes Asia
Year: 2013
Creative Concept: Blu Ocean,Qr code,Rice,Tecnologia virtuale
Type of content: Video case study
Language: English
Level: Market level - Changing the need,Market level - Changing the occasion,Market level - Changing the place,Marketing mix level - Advertising
Topics: Digital Marketing,Social Media Marketing
Max's favourites: Max's Favourites