Rice Code
This revolutionary sales system made a live market out of rice paddies. Visitors to Inakadate Village could simply point their smartphone cameras at a rice paddy to purchase rice. Working on the principle of the QR code, the smartphone would "read" artwork located in the field, enabling users to place orders. (http://www.hakuhodo.jp)
The film explores the unstoppable digital transformation that's sweeping the world as we know it. It examines the power and fragility of our connected world, featuring leaders at the forefront of technology, including luminaries such as Elon Musk and Sebastian Thrun, among others. (https://pereiraodell.com)
CHECT’s ads encourage people to put their phones to better use, and help detect and defeat a rare, deadly childhood eye cancer called retinoblastoma (Rb). Rb tumours can develop in the eyes of babies and young children, destroying their vision and threatening their life. The signs of Rb can be very subtle and a child may not appear unwell otherwise, which is why detection is so vital. ...
The Economist targeted a broad new demographic: ‘Progressives’ who are aware of the brand but don’t see it as a natural destination for consuming their news and current affairs. As The Economist’s writing is astoundingly irreverent and diverse, our job was to deliver a true taste of the articles via a series of provocative digital banners in unexpected places. Then offer more bite-sized and flexib ...
The most advanced sign on earth
It looks so simple... and that deception isn't an accident. Since the conception of Points, the goal has been to make it look as one would expect a directional sign should. Packing motors, gears, sensors, wiring, and a support structure into such a compact package, however, was far from an easy feat. Over the past three years, we designed and prototyped count ...
Target Kaleidoscopic Fashion Spectacular
20 sensory-overloaded minutes fashioned out of 60+ dancers, an original visual program created by Daft Punk's light designers, a new pop symphony from one-half of N.A.S.A., and over 155 rooms of New York's Standard hotel? You could start with "Spectacular," but even that seems limiting.(www.mothernewyork.com)
Google Voice Search
Wind the clock back two years with your smart phone in hand. Try to recall doing a search for a restaurant or the latest scores of your favorite sports team. If you’re like me you probably won’t even bother, or you’ll suffer with tiny keys or fat fingers on a touch screen. With Google Search by Voice all that has changed. Now you just tap the microphone, speak, and within sec ...
E un settimanale focalizzato sulla scienza, la natura e a tecnologia. Prova a far capire l’impatto che queste hanno sulla nostra vita, e in che modo ‘le conquiste della ricerca influenzano la nostra vita quotidiana.
Un programma per chi è disposto a lasciarsi affascinare dalla bellezza e dalla complessità della natura che ci circonda. L’intento principale è quello di presentare la scienza come u ...
