Cannes Lions - Innovation - BAIDU KUAISOU
The Chinese search-engine giant rolled out a so-called set of “smart chopsticks,” known as Kuaisou in Chinese, that it says can detect oils containing unsanitary levels of contamination. (http://blogs.wsj.com)
Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. (http://saatchi.co)
Pedigree SelfieStix. A specially designed phone accessory that attaches a DentaStix to any phone, so you can capture the perfect dog selfie every time. SelfieStix was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieStix app uses a machine learning network to recognise the faces of different dogs, allowing owners to add fun and quirky filters t ...
Dot Mini is the first device that can access any digital text content on its own. Because the innovative Dot Translation Engine, based on AI / Machine Learning, understands context and translates efficiently to Grade 2 Braille, which is on average 50% shorter. (https://www.serviceplan.com)
Have you ever tried to reverse into a parking space with a trailer attached? You can easily turn into a laughing stock. Millions of people in Germany, not just fans of equestrian sports, are familiar with this situation. Fortunately, the new Volkswagen Tiguan features ‘Trailer Assist’. (https://www.grabarzundpartner.de)
The digital check-in solution is just as groundbreaking as it needs to be explained. Our task was to bring them closer to the target group in an integrated campaign, which at the same time emphasizes the innovative power of RIMOWA. (https://www.philippundkeuntje.de)
The film explores the unstoppable digital transformation that's sweeping the world as we know it. It examines the power and fragility of our connected world, featuring leaders at the forefront of technology, including luminaries such as Elon Musk and Sebastian Thrun, among others. (https://pereiraodell.com)
Regis McKenna (born in Pittsburgh, Pennsylvania) founded his own high tech marketing firm, Regis McKenna, Inc., in Silicon Valley in 1970 after working in the marketing departments of two early semiconductor pioneering companies. He is included in the San Jose Mercury News' Millennium 100 as "one of the 100 people who made Silicon Valley what it is today."
David Risley has been blogging for 15 years - long before the word "blog" even existed. It was in 1998 that he started his first website on the free web space given to him by his ISP. Over the course of the next few years, that site turned into PCMech.com - a large technology blog. That tech blog grew to over a quarter million visitors per month, appeared in several major media outlets, and was ge ...
Brian Solis (born December 8, 1970) is a digital analyst, speaker and author. He studies disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015. Solis publishes annual industry reports that track technology and business trends and offer change management direction to companies. The author of several books ...
Sarah Zeldman is a highly experienced professional in the fields of technology, online marketing and social media management. Sarah’s business consulting expertise has been instrumental in helping business owners and entrepreneurs realize their goals of increasing sales by utilizing her proven strategic online marketing campaigns.
We needed to get Dell’s corporate IT solutions on the consideration list for Germany’s IT Decision Makers, with specific objective of obtaining 12,000 leads with this hard-to-convince B2B audience. However, to do so, we needed to overcome long-held prejudices that Dell was just a bunch of Americans who sold value laptops. (http://mediacombeyondadvertising.com)
Three Feel At Home allows you to call and text back home and use data, at no extra cost, like you would at home. We sincerely apologise for any holiday spam that floods your social media. (https://www.youtube.com)
We want your Fairphone to last as long as possible. The modular design and spare parts make it easy for anyone to repair, plus the integrated regular or slim cover protects it from drops. Regular software updates keep everything running smoothly. (https://shop.fairphone.com)
Turn unused pay phones on the street into coin banks. Anyone can easily access them and start saving money. When you want to save the coins you earned that day, all you need to do is simply go to a pay phone, punch in the code and put in the coins. This simple system dramatically lowers the entry barrier to having a savings account – while creating a whole new revenue stream reaching an entir ...
Our work was to define a complete user experience, taking the racket from reading the data. Players and tennis players have clear data on their game and can share the fun way with a community. (http://ogilvyone-paris.com)
Regis McKenna is a marketer who introduced many of the ideas that are now part of the mainstream in technology marketing and who helped launch some of the major technical innovations of the computer age, including the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first ...
Clayton M. Christensen (born April 6, 1952 in Salt Lake City, Utah) is the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS), with a joint appointment in the Technology & Operations Management and General Management faculty groups. He is best known for his study of innovation in commercial enterprises. His first BOOK, The Innovator's Dilemma, articulated hi ...