The user drags and drops an image onto the Cheapflights banner, which captures and analyses it, then feeds the detailed content description of the image to multiple service APIs to establish if the photo shows a singer, actor or sports star. This information is then fed to ticket sale services, such as Ticketmaster or Songkick, to find out when and where next public event is taking place.&nbs ...
The digital check-in solution is just as groundbreaking as it needs to be explained. Our task was to bring them closer to the target group in an integrated campaign, which at the same time emphasizes the innovative power of RIMOWA. (https://www.philippundkeuntje.de)
British Airways, the United Kingdom’s largest airline in terms of fleet, routes and revenue, was looking for opportunities to increase North American sales.
Bringing a family together helps British Airways increase ticket sales by 65 percent (https://ogilvyone.com)
77% of Australians fly less than three times a year for the simple reason that it’s too expensive. While many airlines try to encourage repeat customers through glamorous loyalty programs, the ugly truth is most Australian’s don’t fly enough to make these programs worthwhile. Our objective was to re-adjust people’s expectations of air travel and shine a light on the real value of low cost flight. ...
Anywake
Where you wake up tomorrow? Anywake is an alarm clock that takes you to different places in the world. It wakes you up with the sound of a randomly selected city in the world. To turn off the alarm, you must guess which. Guess you're right, you get a discount on the ticket to the city by Lufthansa. (www.ddb.se)
Wall and Chain: a story of breaking down walls
Airbnb believe that people can “Belong Anywhere” and they embrace this new sense of freedom. For them, we have created an integrated campaign that celebrates the 25thanniversary of the fall of the Berlin Wall by telling a true and emotive story – The Wall and Chain. (http://vccp.de)
Maruri Grey Ecuador - Blind Trip (Ministry of Transit)
Ecuador has everything to offer tourists, yet Ecuadorians choose to travel elsewhere and rarely travel inside. Our challenge was to cause a change of perception among Ecuadorian tourists and convince them about Ecuador’s beauties. (http://grey.com)
Great Chinese Names for Great Britain
There is intense competition to attract Chinese visitors to the UK, and despite China being one of the UK’s fastest-growing source markets for inbound tourism, Britain has lost market share to key competitors. The campaign kicked off with an official invitation from the British Ambassador to China, Sir Sebastian Wood. He recorded a video and hosted a ...
The Street Store - Official video 2014
We created The Street Store – the world’s first rent-free, premises-free, free “pop-up clothing store” for the homeless, found entirely on the street and stocked by donations. (http://www.mcsaatchiabel.co)
FAMILY REMEET CEBUANA LHUILLIER - Winner ADFEST 2014
Over 10 million Filipinos work abroad and countless others leave home to work in cities. These men and women are often separated from their families for years, working so they can send money back home. Without bank accounts, they use remittance shops. Cebuana Lhuillier wanted to be their preferred remittance service. To do this we showed tha ...
SWISS International Airlines | Seats for Switzerland | Case Film
And once again, people in Switzerland told us who they miss most in the world and long to hold in their arms again. Families and friends who live thousands of kilometres apart from each other, and yet feel really close. And like every story, these also have their endings: find out now which stories touched the jury and voters the m ...
Klaus-Heidi Casefilm
Lufthansa are testing Swedes love for Berlin. All you have to do to win a new life is to change your name. To Klaus-Heidi. (http://ddb.se)
Beck's Playable Poster - On the Streets
To support the discovery of new music during NZ Music Month we worked to develop a playable street poster with conductive ink circuitry, onboard storage and amplification. The entire AO poster operated as a speaker - a world first. As well as playing ten tracks, the poster could generate interactive musical effects. (http://www.shinelimited.co.)
The Bobsled Song
Tune apparently syncs perfectly with Olympic bobsled cours itself. After a 12-year hiatus, the Jamaican bobsled team has returned to the Winter Olympics, and this time around they’ve got an awesome new theme song. The catchy reggae tune is called, naturally, “The Bobsled Song,” and it was specially designed to sync with Sochi’s bobsled course. (http://www.fcb.com)
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HSL Faces of Public Transport Case Film Cannes Lions 2014
Public Transportation in Helsinki was about to reach the mark of one million riders. With Helsinki Regional Transport Authority (HSL) we combined a community event and a cultural project by shooting an exhibition with the title ‘Faces of Public Transportation’. (http://358.fi/)
Skype "Stay Together" Campaign
A campaign blog hosts additional content, as well as a contest where people can share and vote on real stories of how they use Skype to stay in communication with faraway family and friends. A Bing interactive map also allows users to explore stories and view friends and family in faraway locations. (http://www.pereiraodell.com/)
GOOGLE Nightwalk Case film
Google Night Walk is a digital, interactive version of one of Julie de Muer’s favorite audiowalks. Users are taken via Google maps on a guided tour through the back alley of Cours Julian in Marseille. The film and experience immerse users in the sounds and culture of Marseille using the latest Google technology. (https://www.72andsunny.com/)
Cannes Direct. GP a The Magic of Flying di OgilvyOne London per British Airways
‘The magic of Flying’ for British Airways aims to remind people how magical flying can be. The ads are located on digital billboards in Chiswick and Piccadilly and interact with aircraft in the sky thanks to custom-built surveillance technology. (https://ogilvy.co.uk/)
WestJet Christmas Miracle case study 2013
With flights and airports at capacity, travelling in December can be a drag. Looking to bring excitement and cheer back to Holiday travel, Canada’s preferred airline, WestJet, brought joy and happiness to WestJet guests, employees, charitable partners, and media by creating and sharing a first-of-its-kind “real-time giving” experience. WestJet delig ...
