Sir Richard Charles Nicholas Branson (born 18 July 1950 in Blackheath, London, England, United Kingdom) is an English businessman and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies.
At the age of sixteen his first BUSINESS venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of recor ...
Guinness is an iconic drink that has more look, more taste and more soul than any other beer. Which is true of a generation of Africans who are carving their own path through life because they can’t rely on the traditional, formal career opportunities. We united this distinctive beer with these entrepreneurial people under the guise of a simple brand idea called Made of Black. Guinness’ role is to ...
This audience is young, fickle and living their lives online. So, we created the Xpandinator – a device that was designed to socially engage fans in a way our competitors simply couldn’t. It was big, audacious and a bit ridiculous - and it soon became the most shared drink in Australia – in the physical world and the digital one. (https://www.leoburnett.com)
With Creating more play in MENA, it reinvented the soft drink's strategy in the region with a distinctive teen engagement platform based on gaming.
(https://www.warc.com)
Coca-Cola created a marketing campaign that teens felt was for them, using channels and content that spoke directly to them:
They changed the colour of Coke's iconic red cans by launching a new range of limited edition multi-coloured cans that teens could collect, play with and share. The cans were also readable codes that unlocked a hidden, colo ...
Mountain Dew's core audience are practitioners of extreme sports and, amongst them, skateboarders. Skaters spend much of their time conquering new tricks and improving what they already know. The rest of their time is spent repairing their skateboards due to the tricks they can't yet land properly. To build upon Mountain Dew's relationship with this culture, Sancho BBDO developed the Dew Bottle To ...
Rain for sale
Lloro is a town in the poorest region of Colombia, and one of the rainiest towns in the world. But, because of its low economic resources, the town lacks access to potable water. The Coca-Cola Company had an idea. Sell the rain. They persuaded the Lloro townspeople to collect their rainwater and store it in recycled glass bottles. The townspeople then handpainted the bottles, turni ...
Sapeurs
the latest Guinness ad celebrates real people with extraordinary integrity and character, in real situations, featuring the ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’. (http://www.amvbbdo.com)
Newcastle Brown Ale: "IF WE MADE IT"
When Newcastle chose not to produce couldn’t afford an actual big game spot, Droga5 pulled out all the stops to show the world the ad Newcastle would have made, if they could have. A microsite at IfWeMadeIt.com housed teasers, trailers, focus groups and even “behind-the-scenes” footage featuring Anna Kendrick and Keyshawn Johnson for the co ...
Coca -Cola Life
Coke Argentina tells a true-to-life story of the highs and lows of early parenthood. We see a couple go through all the milestones after bringing home a baby—from sheer exhaustion to toddler mischief to the "Toys R Us has thrown up all over my house" stage. Not a new concept for advertising, but it's done in a beautiful way. No grating screaming kid noises or parents dismis ...
Teleconference
The series of radio ads – ‘Teleconference’, ‘Kids Party’, and ‘Enrique Concert’ – highlight how the energizing effect of Lucozade can help people get through those ‘give me strength’ moments. In the style of epic inspirational speeches, each ad focuses on an everyday scenario – from handling a conference call to negotiating the battlefield of a children’s birthday party. ...
News Bottle!
In 2015 The Mainichi Newspapers created a campaign with the help of Densu Tokyo. They turned the mineral water packaging into the newspaper in order to target the young genreation.
Pocari Music Player
A card made of paper called a variety of music with just put on the LCD screen of the iPad, the content of the new sensation. (www.pocariplayer.jp)
紙でできたカードをiPadの液晶画面に載せるだけで様々な音楽を呼び出せる、新感覚
のコンテンツ。「SWITCH 2013年8月号」とiPadで体験できます。http://pocariplayer.jp
...
Suntory Whisky 3D on the Rocks
3D on the Rocks by SUNTORY is the world’s first 3D-milled ice cube to enjoy whisky in your desired shape. Our specially designed CNC router shaves a one-of-a-kind ice creation just for you. Savor your whisky with a beautiful ice creation in your favorite shape, forged with the latest technology. (http://www.tbwahakuhodo.co)
Coca-Cola Velcro Billboard
The aim was let people know about how the new Coca-cola Grip Bottle has a better grip for holding. So they made people experience the grip: the Velcro Poster. People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. (http://www.demilked.com/)
gatorade sports homework
Our sedentary routine starts from youth, spending all day sitting in school, all afternoon sitting doing homework and the rest of the day sitting in front of a screen. Therefore, Gatorade introduced a new school activity, Sports Homework. An education app that allows teachers to assign sports homework to their students. (https://vimeo.com)
Heineken Star Player
StarPlayer is a first in social media multi-platform gaming as it transforms TV watching into a social interactive experience for football fans. The game taps into the competitive banter of the fans by creating a live, competitive, social TV game experience that can be played from home. The game was devised and created by AKQA.(www.awards.akqa.com)
The world's deepest site
Most mineral waters are drawn from a depth of around 100m, but this one is different. Borjomi is born in a volcanic spring, eight thousand metres below the Georgian countryside.(www.ogilvy.com.ua)
A barrel of Maes for everyone with the name Maes
Maes is a popular Belgian beer but also the 3rd most common Belgian surname. Therefore Maes beer gave every Maes family member a free barrel to share with his/her friends. A new and more efficient way to advertise. (www.tbwagroup.be)
