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                        Max's favourites

                          Pocari Music Player

                          Pocari Music Player

                           

                          Pocari Music Player

                          A card made ​​of paper called a variety of music with just put on the LCD screen of the iPad, the content of the new sensation. (www.pocariplayer.jp)

                           紙でできたカードをiPadの液晶画面に載せるだけで様々な音楽を呼び出せる、新感覚

                          ­のコンテンツ。「SWITCH 2013年8月号」とiPadで体験できます。http://pocariplayer.jp

                           

                           

                          Tags: Industry: Beverage
                          Company: Otsuka Pharmaceuticals
                          Agency: Dentsu Inc. Tokyo
                          Country: Japan
                          Prize: Cannes Lion Prize
                          Year: 2013
                          Creative Concept: Alternative,Digitalizing,Music,Surprise,Technology,Transformation of Properties
                          Type of content: Video case study
                          Language: Japanese
                          Level: Marketing mix level - Advertising,Marketing mix level- Sales Promotions
                          Topics: Brand Marketing, Emotional Marketing, Promotion

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