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Pocari Music Player

Pocari Music Player

 

Pocari Music Player

A card made ​​of paper called a variety of music with just put on the LCD screen of the iPad, the content of the new sensation. (www.pocariplayer.jp)

 紙でできたカードをiPadの液晶画面に載せるだけで様々な音楽を呼び出せる、新感覚

­のコンテンツ。「SWITCH 2013年8月号」とiPadで体験できます。http://pocariplayer.jp

 

 

Tags: Industry: Beverage
Company: Otsuka Pharmaceuticals
Agency: Dentsu Inc. Tokyo
Country: Japan
Prize: Cannes Lion Prize
Year: 2013
Creative Concept: Alternative,Digitalizing,Music,Surprise,Technology,Transformation of Properties
Type of content: Video case study
Language: Japanese
Level: Marketing mix level - Advertising,Marketing mix level- Sales Promotions
Topics: Brand Marketing, Emotional Marketing, Promotion