Tipp-ex Case Study - "A hunter shoots a bear"
For the first time ever, we engaged viewers and allowed them to change the name of a video and to rewrite the story. They created the Tippexperience. It started with a video called "a hunter shoots a bear". Viewers can write and rewrite anything they want. As many times as they want. Directly in the title of the video.
Steven Paul Jobs was an American entrepreneur, marketer and inventor, who was the cofounder, chairman, and CEO of Apple Inc. Through Apple, he is widely recognized as a charismatic and design-driven pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields, transforming "one industry after another, from computers and smartphones to m ...
IKEA is where life happens. To prove that, they created RETAIL THERAPY simply renaming IKEA’s products as common Google searches about relationship problems in Sweden. So when people googled your problem, you found an IKEA product with the exact same name. Whether it was a snoring husband, a never ending gaming son or a girlfriend not texting back, IKEA could come to the rescue. (http://www.akesta ...
It’s Friday the 13th – probably not the best day for buying a lottery ticket, all things considered. But people in Lebanon are able to avoid the curse of the unluckiest date thanks to a smart bit of online magic from Loto Libanaise and Impact BBDO Dubai.
Loto Libanaise wanted everyone to feel lucky when playing, even the most superstitious, so their agency Impact BBDO Dubai hit upon a w ...
In the new campaign Nike implies people are wasting their time watching TV shows, obsessing with celebrity culture, taking selfies on mobile phones, bantering on social media and in other ways. References are made in certain points to references to The Real Housewives, Game of Thrones and The Walking Dead. Instead of watching screens they should going out to run or train.
In "Zombies,” Nike asks ...
Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine. Now you can eat five a day inglorious fruits and vegetables. As good, but 30% cheaper. The inglorious Fruits&Vege ...
During the last presidential election, nearly 10 million Americans faced long lines to cast their ballot. Lower-income and minority voters were disproportionately affected – more likely to experience problems like hours-long waits, fewer voting machines and poll workers, fewer polling places, and more difficulty finding their polling place. Unequal voting access is preventing all voices from being ...
In “The Ostrich,” Samsung goes against the herd and achieves the impossible. The spot reflects the “Do What You Can’t” global idea platform. (http://leoburnett.com)
250 years ago, in 1766, Sweden became the first country in the world to introduce a constitutional law to abolish censorship. To honour this anniversary, Sweden is now the first country in the world to introduce its own phone number. Call today and get connected to a random Swede, anywhere in Sweden and talk about anything you want.( https://www.theswedishnumber.com/)
To give New Zealanders a wake up call about homeloan interest, we collaborated with the Reserve Bank to access millions in real, shredded cash. Homeowners opened their mailboxes to find $1,000 in shredded cash, learning how BNZ could help them save $156,000 on a typical $300,000 loan. To provoke a visceral reaction to the waste, shredded cash was displayed on the streets and in banks nationwide. ( ...
The Most Dangerous Town on the Internet is a documentary series that explores the hidden places that blur the line between the physical and digital worlds. It unapologetically exposes the true face of cybercrime and reveals how online threats have real-world consequences. In 'Where Cybercrime Goes to Hide,' we explore the secret world of bulletproof hosting that’s hidden deep in undergrou ...
Classical Band Merchandise
Young people show their love for their favorite bands by wearing tour shirts, hats and patches, etc. The musicians from the Swiss Youth Symphony Orchestra also wanted to show their love for classical composers in order to prove that classical music is not outdated and uncool. That’s why a range of Classical Band Merchandise has been developed – making Mozart a ...
Pocari Music Player
A card made of paper called a variety of music with just put on the LCD screen of the iPad, the content of the new sensation. (www.pocariplayer.jp)
紙でできたカードをiPadの液晶画面に載せるだけで様々な音楽を呼び出せる、新感覚
のコンテンツ。「SWITCH 2013年8月号」とiPadで体験できます。http://pocariplayer.jp
...
The Technician
Roland Svensson's head measures 275 mm. The new Volvo FMX has 300 mm of ground clearance. See what a few centimetres more space can do. (http://www.fb.se)
Incredible sharpness
In 2013 WMV wanted to increase their sales of knifes. It was a difficult challenge fro them as most of their customers were based online and check the reciepes on blogs, communties etc. WMF came with the first HTML 5 banner which slices the web browser into peieces which shows that how shaprf their knives are.
Contrex mineral water - stripper commercial
Sometimes a commercial just makes you sit up and pay attention, brings a smile to your face and stops you from popping off to do something else when the advertising break kicks in.
And occasionally it might just be a good deal more entertaining than the actual programme you were watching in the first place.
Such is surely the case of one s ...
Studio Aperto è un telegiornale, in 2 edizioni, all'interno del quale oltre alle notizie di cronaca e politica, particolare attenzione è dedicata ad argomenti più leggeri, come gossip e life-style.
Dalla prima messa in onda, le tematiche riguardanti il mondo dei giovani contraddistinguono questo notiziario dai altri. Il telegiornale propone servizi, generalmente formati del racconto audio visi ...
