For an Indian family, purchase of a first bike symbolises progress and prosperity. It gives them a sense of joy, happiness and the hope that they would continue to move forward strongly on the path of success. The new campaign for CT100 #KhushiyonKaJackpot brings alive the emotion of happiness and the spontaneity that a new bike brings to an Indian family. It aims to disrupt the traditional b ...
Aid Couture displayed boutique-style in a series of sale events in popular malls. Proceeds were then used to purchase immediate-need life essentials like food, medicine and water for calamity victims. The program showcased Procter and Gamble’s mantra of “Touching Lives, Improving Life.” Its successful execution hinged on numerous pro-bono services from various partners including celebrities and me ...
This audience is young, fickle and living their lives online. So, we created the Xpandinator – a device that was designed to socially engage fans in a way our competitors simply couldn’t. It was big, audacious and a bit ridiculous - and it soon became the most shared drink in Australia – in the physical world and the digital one. (https://www.leoburnett.com)
With cheap imports flooding the market, Australian’s oldest fruit processing company was under threat. 3000 jobs were unsafe and the Government refused to help. One everyday Australian took a stand. Linda Drummond posted the #SPCSunday hashtag, encouraging friends to eat SPC in support.
We recognised this could be embraced by the nation. So we immediately connected Linda with media, and orchestr ...
In “The Ostrich,” Samsung goes against the herd and achieves the impossible. The spot reflects the “Do What You Can’t” global idea platform. (http://leoburnett.com)
For “Van Gogh’s Bedrooms,” the agency Leo Burnett worked with the Art Institute of Chicago (AIC) to reengage with the one audience that was still staying away in droves: local Chicagoans. With an upcoming Van Gogh exhibition featuring all three of his “bedroom paintings” brought together for the first time, AIC needed to find a way to take something that’s a big deal to art scholars and make it ir ...
Samsung Maestros Academy
Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a bygone era. With the help of Leo Burnett Milan, Samsung created the first-ever digital conservatory called Maestros Academy to foster the next generation of ...
Too Depressing
Du partnered up with VOX to offer people a mid-week taste of the weekend by offering two tickets for the price of one. To communicate the offer, the idea was based on true human insights about movie genres and entertainment. The result was a series of unique ads that bring out the different elements of what makes a movie much more enjoyable when watched with a friend.
Li ...
WWF - Photoshooting
Inspired by a public campaign carried out by the WWF throughout the world in defense of the tigers in 2010 - the Year of the Tiger - agency Leo Burnett Moscow has launched a project Photoshooting . With the technology of the people of reality could be added in place of the Amur tiger , helpless before the gun poacher . This campaign was an example of intelligent use of realit ...
BackMeApp by Always
Always, the feminine protection brand that empowers girls to be unstoppable, decided to rewrite the rules in women’s protection, creating a tool for the ultimate self-confidence. BackMeApp, the new app that connects you with a friend, to protect you on your way home. By just synchronizing smartphones, your “guardian angel” will be ready to act for you. (https://www.youtube.co ...
Colombian League Against Cancer "Cancer Tweets"
Leo Burnett Colombia created “Cancer Tweets” for the Colombia’s League against Cancer to raise awareness about the importance of addressing the signs our bodies give us. Seven accounts for the most lethal cancer types (breast, colon, prostate, cervical, lung and stomach) were opened on Twitter. The virtual illnesses then began following th ...
Hero Hug Fiat
Fiat and The Justice League unite their superpowers for a special mission. We created the HERO HUG: special seatbelt covers which encouraged children to protect themselves in traffic in a fun and entertaining way. Batman, Wonder Woman and The Flash are ready to use their superpowers to protect lives.( www.leoburnett.com.br)
Samsung Safety Truck
Inspired by a startling statistic — in Argentina almost one human dies in a traffic accident every hour — Samsung and Leo Burnett Argentina set out to reclaim safety with “Safety Truck” and the power of innovation. (http://www.leoburnett.com)
Small World Machines
The execution, on the other hand, was a little more complex. "Small World Machines" provided a live communications portal through two Coca-Cola vending machines; one placed in India, the other in Pakistan. When a customer approached the vending machine, a screen would appear showing another customer from the opposing country. (www.leoburnett.com)
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My Blood is Red and Black
With help from the city's soccer team, Vitoria, in conjunction with the Health Secretary of Bahia, Leo Burnett Tailormade sucked the red dry from the team's jerseys...and the red won't return until supporters ante up and donate blood. Since the campaign launch last week, blood donations have surged by 46 percent and Team Victoria is halfway back to red. (www.le ...
Run That Town
The Australian Bureau of Statistics wanted to show Australians the value and relevance of Census data. Run That Town puts players in charge of their town and make decisions to keep their local population happy. The gameplay is unique in that it is built on the real Census data of each postcode. (http://www.leoburnett.com.au)
Reference: http://runthattown.abs.gov.au/
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Always - Intimate Words
The “Intimate Words” campaign sought to empower indigenous women outside of Oaxaca, Mexico by finding a way to educate them on cervical cancer, which is currently the leading cause of death in their community. The problem? There are no words for the female reproductive system in the women’s indigenous language due to cultural taboo, leaving women unable to explain their ...
Honda Honda H2O
The FCX Clarity, that emits nothing but water from its exhaust, is a powerful example of Honda’s commitment to the environment. Virtually unknown in Australia, our job was to educate Australian drivers about the FCX and start a conversation about hydrogen fuel, inspiring them to find out more. So we created a brand of water called H2O, putting the FCX’s game-changing (and world ...
Always #LikeAGirl
When did the phrase ‘like a girl’ become so negative?
More than half of girls lose confidence during puberty – and a contributing factor to that drop are societal put-downs based solely on gender. Only 19 percent of women have a positive association with the expression ‘like a girl. The #LikeAGirl social experiment recruited real women, men, boys and pre-pubescent girls ...
Maaza vs Frooti Vs Slice 2015 Commercial faceoff
Three of the popular mango drinks brand, ‘Frooti’ from the flagship mango drink brand of Parle Agro, ‘Maaza’ from Coca Cola and PepsiCo’s ‘Tropicana Slice’ have engaged in a creative tussle to lure the mango lovers to their brand this summer. (http://www.exchange4media.com/)
