Apple launched HomePod. A smart-speaker that can re-architect the acoustics of any space to deliver the highest-fidelity sound. Coupled with the intelligence of Siri and Apple Music integration, HomePod takes the home listening experience to a whole new level for anyone who loves and respects music. (http://tbwa.com)
This audience is young, fickle and living their lives online. So, we created the Xpandinator – a device that was designed to socially engage fans in a way our competitors simply couldn’t. It was big, audacious and a bit ridiculous - and it soon became the most shared drink in Australia – in the physical world and the digital one. (https://www.leoburnett.com)
BBDO worked with local artists to install a super-sized portrait of a child in the fields of the heavily bombed north-west border region of Pakistan. Drone operators are confronted with the image, rather than anonymous ‘bug-like’ dots on their camera screen, persuading them to think twice. Aamir Allibhoy, General Manager of BBDO Pakistan said of the win: “Having consistently seen the wonderfu ...
Special K ® More Than a Number
Women of all sizes, shapes and ages agree on one thing. Shopping for jeans is a nightmare. Yet when you find just the right pair, it can be just the confidence boost you need to walk a bit taller and strut your stuff.
To help more women feel that perfect-fit jean confidence without agonizing over their size, Special K launched their More Than a Number ca ...
Paddy Power "Scum" hijack Ryder Cup (and get banned)
The giant "Hollywood" style Paddy Power sign over looking the Ryder Cup at Celtic Manor landed the Irish betting firm in court. Celtic Manor owner described Paddy Power as scum following the "guerrilla marketing" stunt outside the boundaries of Celtic Manor as the Ryder Cup got underway on Monday. (https://www.youtube.com/)
Mini Coca Cola in Mini Kiosk
Coca-Cola worked with advertising firm Ogilvy & Mather Berlin to promote its miniature Coke cans at mini newsstand kiosks with mini vending machines in five German cities. Each promotional kiosk contained a miniature vending machine that dispenses 7.5-ounce mini-Coke cans, as well as a human vendor. (http://www.kioskmarketplace.com/)
Milka Last Square Case Study, Cannes Lions 2014
Pour faire vivre la promesse de marque Milka « Osez la tendresse », nous avons donc décidé d'utiliser la tablette elle-même pour inciter les gens à partager leur dernier carré. Tout simplement en retirant le dernier carré de chaque tablette et en proposant de le récupérer pour soi, ou d'oser la tendresse en l'offrant à un proche. (https://www. ...