Search Ideabase

Industry

Company

Agency

Country

Prize

Year

Creative Concept

Type of content

Language

Level

Topics

Max's favourites

Paddy Power "Scum" hijack Ryder Cup

Paddy Power "Scum" hijack Ryder Cup (and get banned)

The giant "Hollywood" style Paddy Power sign over looking the Ryder Cup at Celtic Manor landed the Irish betting firm in court. Celtic Manor owner described Paddy Power as scum following the "guerrilla marketing" stunt outside the boundaries of Celtic Manor as the Ryder Cup got underway on Monday. (https://www.youtube.com/)