Launching today, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable screen. The mobile app has been created especially for Telekom Electronic Beats, Deutsche Telekom‘s music and lifestyle progra ...
Dot Mini is the first device that can access any digital text content on its own. Because the innovative Dot Translation Engine, based on AI / Machine Learning, understands context and translates efficiently to Grade 2 Braille, which is on average 50% shorter. (https://www.serviceplan.com)
The Archaeologist' is a Premium Dry Gin. It’s filled in bottles together with original engine parts of legendary Harley-Davidson bikes Ehinger has discovered all over the world: 1939 Flathead camshafts from the Mexican desert, 1947 Knucklehead screw-nuts from Chile or 1962 Panhead rocker arms from South Korea. To each of these iconic machines, Ehinger dedicates a sort of tribute in the form of Gin ...
Posters are installed in Berlin, inviting pedestrians to take a shortcut under the motto "Faster through the city with MINI Connected". These can be seen, for example, on Gartenstraße, where a staircase over a wall makes for faster progress, on Lotte-Lenya-Bogen, where a tunnel passage under a railway line saves the detour via the far-flung underpass and also on Linienstraße in Mitte, where crossi ...
A campaign THAT uses films on Sky to generate unique love messages trailers. On Valentine's Day everyone loves compliments and declarations of love. In order for the Valentins embassies to be particularly romantic and surprising in 2018, Sky has provided a Valentine Maker at www.sayitwithsky.de. On the website you write your personal Valentine's message. After perfecting his greeting message in th ...
This festive ad looks into the future where AI is in control and humanity lives in the woods. When one bot discovers an old Christmas movie, it embarks on a mission to find out what makes Christmas so special. In the woods, he finds the answer. (https://www.dandad.org)
The idea was no advertising campaign, but pr via a product innovation: the world’s first cola that comes in different skin colors. They look different, but they all taste the same. Just like people: We look different outside – but we’re all the same inside. An entertaining pro-tolerance statement. No special edition, but a serious relaunch, challenging the cola industry and the people’s prejudices ...
Have you ever tried to reverse into a parking space with a trailer attached? You can easily turn into a laughing stock. Millions of people in Germany, not just fans of equestrian sports, are familiar with this situation. Fortunately, the new Volkswagen Tiguan features ‘Trailer Assist’. (https://www.grabarzundpartner.de)
The digital check-in solution is just as groundbreaking as it needs to be explained. Our task was to bring them closer to the target group in an integrated campaign, which at the same time emphasizes the innovative power of RIMOWA. (https://www.philippundkeuntje.de)
The Tutu Project is proud to announce that they were chosen by Deutsche Telekom to tell their story of how Bob and Linda Carey have chosen to deal with breast cancer through inspiration, courage and love. "Things get great when People start sharing" -- It's under this motto that Deutsche Telekom will give true stories a platform as part of its future communication. The focus is on sharing spe ...
We put this claim to the test again by providing a vivid description of Franz Marc’s painting “the Blue Horse” to blind children and then asking them to build it using LEGO bricks. Blind and severely visually-impaired children were able to access the painting for the first time in their lives. With the help of LEGO they created their own three-dimensional works of art that were brought to t ...
Gaming startup Bytro Labs wanted to convince potential investors and merger partners of not only their game developing skills, but their economic expertise, too. So, Serviceplan built the first business report that's also a playable game. Distributed as a simple text file containing Bytro Labs' regular business report, the text was written and formatted in a way that allowed it to function as prog ...
Anyone who books a Travel & Surf Pass for a vacation can use their mobile devices at any time and share special moments immediately with their friends. The Travel & Surf Pass pass lets customers enjoy their vacations, without worrying about where to find the next Wi-Fi spot. The campaign concept is based on this premise and exaggerates odd behaviors that many are familiar with. (https ...
We needed to get Dell’s corporate IT solutions on the consideration list for Germany’s IT Decision Makers, with specific objective of obtaining 12,000 leads with this hard-to-convince B2B audience. However, to do so, we needed to overcome long-held prejudices that Dell was just a bunch of Americans who sold value laptops. (http://mediacombeyondadvertising.com)
For German insurer ADVOCARD, achtung! decided to create a campaign about one subject everyone is familiar with: arguing. For the first time in history, disputes within Germany were recorded and visualised using an interactive map. Germany’s Largest Litigation Atlas caused such a stir that for weeks it was the focus of media attention. It also represents the most successful communication campaign A ...
CNN Go beyond borders
With the Ambient staging "Go Beyond Borders" CNN International brings its new slogan eye-catching awareness. 40 km of "Go Beyond Borders" - tape to make the occasion of the 20th anniversary of the Berlin Wall through Berlin the former border again visible and tangible. (www.heimat-berlin.com)
Sounds of Hamburg
Philharmoniker Hamburg with the help of Jung Von Matt created an amazing unusuall campaign in which they created a website and people can add different sounds to the people walking on the live via live camera.
Reference: http://www.sounds-of-hamburg.de/
The Missing Children Initiative
Creative Guerrilla Marketing is a leading marketing blog based in San Diego, CA that reports the latest in guerrilla marketing, ambient advertising and unconventional marketing examples and ideas.(www.leadingindependents.com)
The SEAT Taxi Fare
The fare goes down when the taxi brakes ? At SEAT already , because the braking energy recovery in our special taxis makes it possible . A great idea. In this video you learn how SEAT Enjoyneering makes the impossible possible . (www.parasol-island.com)
Days of Hope
Called 'Days of Hope', the idea originates from Saatchi & Saatchi Berlin (www.saatchi.de) and focuses on the impact the cold weather has on the many homeless people in Europe. Real people living on the streets are invited to a TV studio to present the weather in place of the regular weather-readers. When presenting the weather, the homeless person will allow the audience to take ...
