Tags: Industry: TelecommunicationCompany: TelekomAgency: DDBCountry: GermanyPrize: EFFIE AWARDSYear: 2014Creative Concept: Direct promotionType of content: CommercialLanguage: EnglishLevel: Market level - Changing the activity
Anyone who books a Travel & Surf Pass for a vacation can use their mobile devices at any time and share special moments immediately with their friends. The Travel & Surf Pass pass lets customers enjoy their vacations, without worrying about where to find the next Wi-Fi spot. The campaign concept is based on this premise and exaggerates odd behaviors that many are familiar with. (https://www.telekom.com)