Each year, in India, over two million children die before their 5th birthday due to infections that can be prevented by simple hand washing with soap. Of the children who die before the age of five, 44 per cent do not live past 28 days of their birth.
(https://www.interpublic.com)
Havas Worldwide India uncovered this cultural truth and started a movement to raise awareness of the issue without spending a single rupee. Every married Indian woman wears a red bindi, a dot on her forehead representing honor, love and prosperity. Havas India decided to contrast the red bindi with a white one, as a symbol of lost childhood and a colorless future. (http://havas.com)
Mastercard announced the launch of its Priceless Engine – an innovative new platform for marketing that allows the brand to provide its bank partners with the deep insights that help them deliver the right offers to their customers at the right time. The Priceless Engine will see MasterCard leverage its depth of analytic capabilities to help its partner banks understand consume ...
Gillette 'Scandal Shave' is a story of how an orchestrated celebrity scandal resuscitated Gillette's business in China. Inspired by the insight that Chinese women find men wet shaving arousing; an unbranded 'private' video of national sweetheart Gao Yuan Yuan, scantily clad and intimately wet shaving a man was 'leaked', generating a national scandal of enormous proportion. (http://www.apaceff ...
To the delight of young men and the dismay of their mothers, Old Spice Re-fresh Body Sprays are here. Spray goodbye to boyhood. Smellcome to Manhood. (http://www.wk.com)
With Creating more play in MENA, it reinvented the soft drink's strategy in the region with a distinctive teen engagement platform based on gaming.
(https://www.warc.com)
Animal Instincts uses faux animal condoms to promote spay/neuter. The condom packages contain leaflets highlighting the importance of having your pet fixed. Users who try to browse the Animal Instincts website soon find the message, "There's only one real fix. Spay or neuter your pet. (https://www.sfspca.org/)
Anyone who books a Travel & Surf Pass for a vacation can use their mobile devices at any time and share special moments immediately with their friends. The Travel & Surf Pass pass lets customers enjoy their vacations, without worrying about where to find the next Wi-Fi spot. The campaign concept is based on this premise and exaggerates odd behaviors that many are familiar with. (https ...
British Airways, the United Kingdom’s largest airline in terms of fleet, routes and revenue, was looking for opportunities to increase North American sales.
Bringing a family together helps British Airways increase ticket sales by 65 percent (https://ogilvyone.com)
Project Architeuthis is the first Alternate Reality Game ever launched by a branch of the U.S. Armed Forces for recruitment purposes. Its mission was to engage those with a mind for Cryptology, a hard-to-find (and harder-to–recruit) target that represents less than .0004% of the U.S. population. For 18 days, Project Architeuthis played out across Navy social media platforms, challenging born probl ...
To give New Zealanders a wake up call about homeloan interest, we collaborated with the Reserve Bank to access millions in real, shredded cash. Homeowners opened their mailboxes to find $1,000 in shredded cash, learning how BNZ could help them save $156,000 on a typical $300,000 loan. To provoke a visceral reaction to the waste, shredded cash was displayed on the streets and in banks nationwide. ( ...
77% of Australians fly less than three times a year for the simple reason that it’s too expensive. While many airlines try to encourage repeat customers through glamorous loyalty programs, the ugly truth is most Australian’s don’t fly enough to make these programs worthwhile. Our objective was to re-adjust people’s expectations of air travel and shine a light on the real value of low cost flight. ...
There are many reasons why women don’t check their breasts – they don’t know how, they forget, or they simply feel uncomfortable touching their breasts. To turn awareness into action, Colenso BBDO created Breast Cream for the New Zealand Breast Cancer Foundation - a simple moisturiser that makes checking your breasts a part of your regular beauty routine. Simply applying it helps you look and feel ...
87% of Indian men believe laundry is a woman's job’. Ariel decided to stand up for women’s equality at home with #ShareTheLoad – a provocative social movement that exposed the inequality embedded culturally in each and every Indian home. (https://bbdo.com)
The Land Rover Experience centre in Solihull recently welcomed a very special guest. Geoff, a lifelong Land Rover fan, celebrated his 80th birthday with a special surprise organized by Land Rover and his daughter. Getting behind the wheel of our latest vehicles, Geoff got some tips on off-roading from Phil Jones, our Land Rover Experience instructor. The surprises didn’t stop there as Mike Bishop, ...
Good as Gold - Magnum Gold
How do you stand out in the ice cream category? The opportunity to live up to the expectations that magnum sells more than ice cream, it was time to make statement with an ice cream that only a leader can think of. They came up with Magnum Gold and made it limited edition and aimed to sell only 75 million units.
Oreo Daily Twist
As part of the 100th birthday celebration, this real-time effort captured current events through the lens of an OREO illustrating milestones, news, celebrations and pop-culture conversations for 100 straight days.
Link: http://www.fcb.com/our-work/daily-twist
