Tags: Industry: FoodCompany: OreoAgency: FCB,FCB New YorkCountry: United StatesPrize: ADC Awards,Andy Awards,Cannes Lion Prize,Clio Awards,DAD Awards,EFFIE AWARDS,Facebook Studio Awards,London International Awards,National American Advertising Awards,New York Festival,One ShowYear: 2013Type of content: Video case studyLanguage: EnglishLevel: Market level - Changing the activityTopics: Brand Marketing, Social Media Marketing