Tipp-ex Case Study - "A hunter shoots a bear"
For the first time ever, we engaged viewers and allowed them to change the name of a video and to rewrite the story. They created the Tippexperience. It started with a video called "a hunter shoots a bear". Viewers can write and rewrite anything they want. As many times as they want. Directly in the title of the video.
Every year, the Steve Waugh Foundation conducts ‘The Captain’s Ride’; a 6-day cycle through NSW that aims to raise much-needed funding for the 400,00 children suffering from Rare Diseases. The trouble was, the children couldn’t participate in the ride… Until now.The Riderless Bike is a fully autonomous children’s bicycle with an empty seat, fitted with GPS and a 360 camera, offering a first-person ...
Bedtime is the time of day when parents and children spend quality time together. So DIY brand Castorama turned this precious moment into a magical one. The Magic Wallpaper is the first wallpaper that gives access to countless adventures with its fun and innovative way of telling stories to children. (https://www.tbwa-paris.com)
Armed with new gravity-shifting powers, Kat fights back to take down a fearsome enemy threatening to unravel the fabric of the universe. (https://www.youtube.com)
The North Face has a practical function and simple design that are essential for everyday life. With the launch of 'McMurdo' is now possible to live a variety of indirect experiences without going outside.
McMurde provided in a pop-upstore the opportunity for customers to experience Antarctica in a 3D virtual reality wearing a down jacket. Customers have taken their dog sleds in virtual reality ...
#THEREWILLBEHATERS is a bulletproof campaign that actively encourages 'hate'. A brutally simple and unexpectedly honest film calls out the trolls before they've even said a word. Supported by a real-time social response campaign, the brand responded to consumer's posts both positive and negative. We reframed the brand's role from kit maker to Supplier of Confidence. Players need full confidence to ...
The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s Fries Box.’ By sharing the pictures on their social media channels, participants will have the opportunity to be rewarded with free fries at McDonald’s. The “I See Fries” campaign aims to encourage consumers to see an ...
With Creating more play in MENA, it reinvented the soft drink's strategy in the region with a distinctive teen engagement platform based on gaming.
(https://www.warc.com)
Coca-Cola created a marketing campaign that teens felt was for them, using channels and content that spoke directly to them:
They changed the colour of Coke's iconic red cans by launching a new range of limited edition multi-coloured cans that teens could collect, play with and share. The cans were also readable codes that unlocked a hidden, colo ...
Project Architeuthis is the first Alternate Reality Game ever launched by a branch of the U.S. Armed Forces for recruitment purposes. Its mission was to engage those with a mind for Cryptology, a hard-to-find (and harder-to–recruit) target that represents less than .0004% of the U.S. population. For 18 days, Project Architeuthis played out across Navy social media platforms, challenging born probl ...
Opsm tooks the eye test to children by creating Penny the Pirate, available for free as a book and interactive app, it’s the first medical tool to test children’s eye health as you a read a story to them. There wasn’t a standard eye screening tool for children, so we had to start from scratch.Penny is on track to give 300,000 children an eye test, which has already seen a huge increase in kids eye ...
Amid other sporting goods behemoths, PUMA for years lacked a credible role within culture, due to its lack of a clear vision and identity. To give the company its own brand relevance rather than trying to overtake the space that other big names already dominated, Droga5 helped PUMA create a new category of social sports by launching PUMA Social. The launch TV spot, After Hours Athlete, and subsequ ...
The Most Dangerous Town on the Internet is a documentary series that explores the hidden places that blur the line between the physical and digital worlds. It unapologetically exposes the true face of cybercrime and reveals how online threats have real-world consequences. In 'Where Cybercrime Goes to Hide,' we explore the secret world of bulletproof hosting that’s hidden deep in undergrou ...
GIRAFFAS The Goal Screen
Fast food chain Giraffas presents a different experience to their customers: a mobile game that integrated with their smartphones and turns the tray paper into a virtual soccer field. Rip the side of the paper tray, make a paper ball and flick it into the screen! A unique game that can only be played at Giraffas restaurants and turns meals much more fun. (https://w ...
Halo3 Believe
Halo players were more than just gamers. They were warriors who had spent years in the combat zones of Halo 1 and Halo 2. Halo 3 was to be their finest hour yet an epic defense of their home planet in the face of impossible odds. We wanted this campaign to be a monument to their greatest battle. This wasn't just the most successful game launch in history. I ...
Catch the Oreo - New AR App from Oreo
Get up! The first augmented reality smartphone app you cannot play while sitting down. OREO has just launched a new game app where users have to catch falling Oreos from a spaceship. (www.adtomic.dk)
[Look At Me] Introducing the Interactive Camera App for Children with Autism
Millions of children struggles to make eye contact due to autism. There has been no scientifically-endorsed treatment. Till now. Introducing the world's first interactive camera app Look At Me, a program to improve eye contact and social skills. Jong-Hyun trained with Look At Me every day for eight weeks. And it's ...
The Record Re-Calculator - McDonald's
DDB Stockholm made the London Olympics kid-friendly, with the "Record Recalculator," an app that takes world records from track & field Olympics events and "recalculates" them, using the kid's name, age, height and shoe size, to create an achievable goal for kids to try and beat. An event in Sweden let kids try and beat world records in real lif ...
Rexona - Bad Timing
Launch of Rexona in Vietnam coincided with World Cup. They saw world cup as a barrier rather than an opportunity because Rexona could have been easily ignored during the world's most nosiest event. There was a need to link Rexona to Football. They paired up technology that had never been seen before in Vietnam with something all men. Constantly think about, women. T ...
Nomad Invisible Ramps
LOLA has launched a call to action for skaters to take back their cities with a new video made in collaboration with Nomad Skateboards and Sick of Bean Fest. The Nomad Invisible Ramps were a series of skateboard ramps camouflaged and placed around the city of Madrid for skaters to ride on. From afar it looked like the skaters were riding invisible ramps and you can see the ...
