Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, ...
Airbnb makes renting empty homes profitable. So toraise funds for the homeless, we used a lookalike site. Just a few letters made all the difference: Notfairbnb. It definitely put the situation in Brussels on the map. Th ...
Every year, the Steve Waugh Foundation conducts ‘The Captain’s Ride’; a 6-day cycle through NSW that aims to raise much-needed funding for the 400,00 children suffering from Rare Diseases. The trouble was, the children couldn’t participate in the ride… Until now.The Riderless Bike is a fully autonomous children’s bicycle with an empty seat, fitted with GPS and a 360 camera, offering a first-person ...
The Tutu Project is proud to announce that they were chosen by Deutsche Telekom to tell their story of how Bob and Linda Carey have chosen to deal with breast cancer through inspiration, courage and love. "Things get great when People start sharing" -- It's under this motto that Deutsche Telekom will give true stories a platform as part of its future communication. The focus is on sharing spe ...
Rain for sale
Lloro is a town in the poorest region of Colombia, and one of the rainiest towns in the world. But, because of its low economic resources, the town lacks access to potable water. The Coca-Cola Company had an idea. Sell the rain. They persuaded the Lloro townspeople to collect their rainwater and store it in recycled glass bottles. The townspeople then handpainted the bottles, turni ...
Fuck The Poor?
A man walks the streets of London shouting #FuckThePoor. Social experiment from poverty charity, The Pilion Trust, to see whether we really do care about those less fortunate. (http://publicis.london)
WWF - Photoshooting
Inspired by a public campaign carried out by the WWF throughout the world in defense of the tigers in 2010 - the Year of the Tiger - agency Leo Burnett Moscow has launched a project Photoshooting . With the technology of the people of reality could be added in place of the Amur tiger , helpless before the gun poacher . This campaign was an example of intelligent use of realit ...
Saatchi & Saatchi Geneva | Vangardist Magazine | The HIV+ Issue
With an 80% increase in new cases, HIV is more real now than ever. But no one talks about it anymore, and there’s a growing stigma for those who carry the virus. Vangardist charged us to raise world awareness of the issue and the magazine. We transformed the magazine into the cause of the stigma itself and we printed ...
The ALS Ice Bucket Challenge
Leading the fight to treat and cure ALS through global research and nationwide advocacy while also empowering people with Lou Gehrig's Disease and their families to live fuller lives by providing them with compassionate care and support. (http://www.alsa.org)
Pennies For Life
The average charity donor is unlikely to get a thank-you note that is broadcast to hundreds of people within seconds. But that's what happened to people giving money to the MicroLoan Foundation at a west London shopping centre in February. This case video shows how it was done. The messages were part of DLKW Lowe's Pennies for Life campaign for the charity, on a digital advertis ...
Samusocial - Replace Your Voicemail
Samusocial welcomed individuals to supplant their phone message with a homeless person’s supplication for help. To do as such, we welcomed four homeless peoples to record their one of a kind message in which they brought issues to light about the action.
