Tags: Industry: TelecommunicationCompany: SamusocialAgency: McCann,McCann BrusselsCountry: BelgiumYear: 2013Type of content: Video case studyLanguage: EnglishLevel: Market level - Changing the need,Market level - Changing the targetTopics: Emotional Marketing,Fundraising,Social Marketing,Viral MarketingMax's favourites: Max's Favourites