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                        Max's favourites

                          NotFairBnB

                          NotFairBnB

                          Airbnb makes renting empty homes profitable. So toraise funds for the homeless, we used a lookalike site. Just a few letters made all the difference: Notfairbnb. It definitely put the situation in Brussels on the map. The world map. (https://www.tbwagroup.be)

                           

                          Tags: Industry: No Profit
                          Company: Airbnb,Airbnb
                          Agency: TBWA
                          Country: Belgium
                          Prize: Cannes Lion Prize
                          Year: 2017
                          Creative Concept: Pay for placement
                          Type of content: Web link
                          Language: English
                          Level: Market level - Changing the activity
                          Topics: Fundraising

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