The Tutu Project is proud to announce that they were chosen by Deutsche Telekom to tell their story of how Bob and Linda Carey have chosen to deal with breast cancer through inspiration, courage and love. "Things get great when People start sharing" -- It's under this motto that Deutsche Telekom will give true stories a platform as part of its future communication. The focus is on sharing spe ...
We put this claim to the test again by providing a vivid description of Franz Marc’s painting “the Blue Horse” to blind children and then asking them to build it using LEGO bricks. Blind and severely visually-impaired children were able to access the painting for the first time in their lives. With the help of LEGO they created their own three-dimensional works of art that were brought to t ...
The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s Fries Box.’ By sharing the pictures on their social media channels, participants will have the opportunity to be rewarded with free fries at McDonald’s. The “I See Fries” campaign aims to encourage consumers to see an ...
Aid Couture displayed boutique-style in a series of sale events in popular malls. Proceeds were then used to purchase immediate-need life essentials like food, medicine and water for calamity victims. The program showcased Procter and Gamble’s mantra of “Touching Lives, Improving Life.” Its successful execution hinged on numerous pro-bono services from various partners including celebrities and me ...
Gaming startup Bytro Labs wanted to convince potential investors and merger partners of not only their game developing skills, but their economic expertise, too. So, Serviceplan built the first business report that's also a playable game. Distributed as a simple text file containing Bytro Labs' regular business report, the text was written and formatted in a way that allowed it to function as prog ...
The campaign around this “British Villains” insight allowing Jaguar to make a lasting impression, authentically setting itself apart from the Germans. With the help of Sir Ben Kingsley, Mark Strong and Tom Hiddleston, we planned to Jaguar a new desirable brand globally. A true alternative in a sea of sameness. Social, CRM, outdoor, digital video, display ads and an optimised website for mobile use ...
DHL TROJAN MAILING case film
The competition carried our parcel as well as our message. This message not only amused pedestrians in the street but also spread all over the world. With over 4 million views within the first days the video was among the 10 top most popular Youtube videos and become number one topic on twitter. Then blogs, the press and TV stations all over the world joined in. In t ...
Mini Coca Cola in Mini Kiosk
Coca-Cola worked with advertising firm Ogilvy & Mather Berlin to promote its miniature Coke cans at mini newsstand kiosks with mini vending machines in five German cities. Each promotional kiosk contained a miniature vending machine that dispenses 7.5-ounce mini-Coke cans, as well as a human vendor. (http://www.kioskmarketplace.com/)
All eyes on the S4
Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. It's inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes. (https://www.youtube.com/) ...
