Aid Couture displayed boutique-style in a series of sale events in popular malls. Proceeds were then used to purchase immediate-need life essentials like food, medicine and water for calamity victims. The program showcased Procter and Gamble’s mantra of “Touching Lives, Improving Life.” Its successful execution hinged on numerous pro-bono services from various partners including celebrities and me ...
Smart TXTBKS
Smart TXTBKS is the Mobile Grand Prix Cannes Lion winner from 2013. Smart, the Philippines' largest telecom, took sim cards and turned them into a free school text book delivery mechanism called Smart TXTBKS. (www.ddb.com.ph)
Philippine Red Cross SOS to SMS
On December 18, 2011, Typhoon Sendong (Washi) hit Southern Philippines. The provinces of Cagayan de Oro and Iligan rarely experience typhoons and weren't prepared for the damage. Shortly after the typhoon struck, we uploaded a visual of a Philippine map on Facebook, with the southern part submerged in floodwater, with a message on how people can donate to the Phil ...
SCREEN AGE LOVE STORY
Philippine telecommunications giant PLDT is a leader in home broadband services through its myDSL brand. To establish this further, we created a campaign that showed how strong broadband connections help make stronger family connections. We did this by introducing Derek S. Lorenzo, a boy who uploaded a video of himself on YouTube, singing an original song to his c ...
FAMILY REMEET CEBUANA LHUILLIER - Winner ADFEST 2014
Over 10 million Filipinos work abroad and countless others leave home to work in cities. These men and women are often separated from their families for years, working so they can send money back home. Without bank accounts, they use remittance shops. Cebuana Lhuillier wanted to be their preferred remittance service. To do this we showed tha ...
TERRE DES HOMMES NETHERLANDS - SWEETIE case study
Terre des Hommes Netherlands raises the alarm about a largely unknown, but quickly spreading new form of child exploitation that has got tens of thousands victims involved in the Philippines alone: webcam child sex tourism. In less than two and a half months Terre des Hommes researchers were able to identify over 1,000 adults who were willing to ...
THE SOCIAL SWIPE - Cannes Lions 2014 Winners Case Study
A single credit card swipe donates 2 EUR and presents the result right away on the screen of the interactive billboard. Film sequences show how the bound hands of an imprisoned Filipino child are freed or how a slice of bread is cut for the daily meal of a familiy in Peru. (https://www.kolle-rebbe.de/)
Pocketfire Extinguisher Case Film
In the Philippines fire is a serious risk. A Pocket-sized fire extinguishers made of sachets and basic home ingredients willh change the citizens' life. (http://www.spikes.asia/)
