Philippine telecommunications giant PLDT is a leader in home broadband services through its myDSL brand. To establish this further, we created a campaign that showed how strong broadband connections help make stronger family connections.
We did this by introducing Derek S. Lorenzo, a boy who uploaded a video of himself on YouTube, singing an original song to his crush, "Anna Banana". Watch and see how we made the story unfold, from the way his mother helped his video go viral, to Anna's shocking response and the awesome support Derek received from his family afterwards. All thanks to having the strongest connections at home with PLDT myDSL.