Every year, the Steve Waugh Foundation conducts ‘The Captain’s Ride’; a 6-day cycle through NSW that aims to raise much-needed funding for the 400,00 children suffering from Rare Diseases. The trouble was, the children couldn’t participate in the ride… Until now.The Riderless Bike is a fully autonomous children’s bicycle with an empty seat, fitted with GPS and a 360 camera, offering a first-person ...
Wait a minute. Get me the bill with Evita’s face on it! It’s worth 27 pesos more than the other bill with a man’s face. Unfair? Of course. And here’s the real deal—From Buenos Aires, we have a case making gender inequality a tangible matter, not just a concept or a cause, but a true and hard reality to live by one bill at a time. Brilliant. (https://download.havas.com)
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Havas Worldwide India uncovered this cultural truth and started a movement to raise awareness of the issue without spending a single rupee. Every married Indian woman wears a red bindi, a dot on her forehead representing honor, love and prosperity. Havas India decided to contrast the red bindi with a white one, as a symbol of lost childhood and a colorless future. (http://havas.com)
