Tags: Industry: No ProfitCompany: EvitaAgency: HavasCountry: ArgentinaPrize: Cannes Lion PrizeYear: 2018Creative Concept: FeminismType of content: Video case studyLanguage: EnglishLevel: Market level - Changing the activityTopics: Event Marketing
Wait a minute. Get me the bill with Evita’s face on it! It’s worth 27 pesos more than the other bill with a man’s face. Unfair? Of course. And here’s the real deal—From Buenos Aires, we have a case making gender inequality a tangible matter, not just a concept or a cause, but a true and hard reality to live by one bill at a time. Brilliant. (https://download.havas.com)