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                        Max's favourites

                          The Equality Bill

                          Wait a minute. Get me the bill with Evita’s face on it! It’s worth 27 pesos more than the other bill with a man’s face. Unfair? Of course. And here’s the real deal—From Buenos Aires, we have a case making gender inequality a tangible matter, not just a concept or a cause, but a true and hard reality to live by one bill at a time. Brilliant.  (https://download.havas.com)

                           

                           

                          Tags: Industry: No Profit
                          Company: Evita
                          Agency: Havas
                          Country: Argentina
                          Prize: Cannes Lion Prize
                          Year: 2018
                          Creative Concept: Feminism
                          Type of content: Video case study
                          Language: English
                          Level: Market level - Changing the activity
                          Topics: Event Marketing

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