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No Child Bride

Havas Worldwide India uncovered this cultural truth and started a movement to raise awareness of the issue without spending a single rupee. Every married Indian woman wears a red bindi, a dot on her forehead representing honor, love and prosperity. Havas India decided to contrast the red bindi with a white one, as a symbol of lost childhood and a colorless future. (http://havas.com)

 

Tags: Industry: Government,No Profit
Company: Child Survival India
Agency: Havas
Country: India
Prize: EFFIE AWARDS,GRAND PRIX
Year: 2014
Creative Concept: 3d Printing
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Event Marketing