The impact of humans on the life of animals is showed through a competing animated film that features several animals in different parts of the globe singing "I dreamed a dream" from Les Miserables as we watch their dream of a life being ruined by ruthless humans. Humans continue to be the biggest cause of animal extinction. It's important to raise awareness of the impact we all have over the ...
With this AR-enabled app, EcoPencils are transformed into animals when kids point the phone's camera to a corresponding colour of pencil. The app also allows kids to take pictures with the animals they unlock, collect them, and customise their own version. (https://www.dandad.org)
The Most Dangerous Town on the Internet is a documentary series that explores the hidden places that blur the line between the physical and digital worlds. It unapologetically exposes the true face of cybercrime and reveals how online threats have real-world consequences. In 'Where Cybercrime Goes to Hide,' we explore the secret world of bulletproof hosting that’s hidden deep in undergrou ...
Sapeurs
the latest Guinness ad celebrates real people with extraordinary integrity and character, in real situations, featuring the ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’. (http://www.amvbbdo.com)
Coca -Cola Life
Coke Argentina tells a true-to-life story of the highs and lows of early parenthood. We see a couple go through all the milestones after bringing home a baby—from sheer exhaustion to toddler mischief to the "Toys R Us has thrown up all over my house" stage. Not a new concept for advertising, but it's done in a beautiful way. No grating screaming kid noises or parents dismis ...
Magnum Relaunched
In order to relaunch Magnum which was already introduced in the market for several years, they created a new Facebook page. Generated product awareness by bring the top celebrities in.
Nike Livestrong - The Chalkbot
The Nike's Livestrong campaign Chalkbot. We use road as canvas chalkbot helps people in spreading message and during this compaign livestrong sales increased 26% (http://www.wk.com)
Only The Liberation
This is an interesting story of teenage rebellion, told in a compelling manner. To me this is the golden lesson: a great story is what everything else rests on, and is in turn amplified by all the other components. This is advertising (not just digital) done at a really high level. Amazing how they pulled this off! I really suggest you go check out the actual site – ...
living with lag - an oculus rift experiment
The fiber broadband provider ume.net offers one of the world’s fastest Internet connections, 100% lag free. To highlight this, ume.net wanted to create a campaign with viral potential that explains why everyone should have lag free Internet. (http://www.anrbbdo.se)
Reference: http://livingwithlag.com/
THE WHOLE PICTURE
Our first ad for The Guardian broke on Wednesday night. It’s basically a product demo taken to epic proportions, re-telling and shedding new light on the classic story of the 3 Little Pigs. If you haven’t seen it already check it out and see what you think. Then below I’ve shared the thinking behind the work for anyone interested in hearing a little more.
Link:&n ...
McDonald's: Track My Maccas
After the client has finished the fairly dubious checking process, 3D enlarged reality transforms eatery tables into stages, letting clients choose fixing and locate about it. For instance, one of the stories, joined by the activity, goes like this: "To make awesome Chicken McNuggets we require extraordinary chicken pieces. So we got our own from Eagle Farm, ...
Facebook 1914
At a time when more than 24 million French people tell their daily lives through their facebook statuses, imagine what those same users, plunged suddenly in the din of the twentieth century would have had to tell whether the social network had existed in 1914. That's the whole idea of "Operation Facebook in 1914" for the Museum of the Great War of the Pays de Meaux.& ...
A Boy and his atom
The ability to move single atoms—the smallest particles of any element in the universe—is crucial to IBM’s research in the field of atomic memory. But even nanophysicists need to have a little fun. In that spirit, IBM researchers used a scanning tunneling microscope to move thousands of atoms, all in pursuit of making a movie so small it can be seen only whe ...
You Are My Son
Lowe SSP3 Colombia has launched its latest new campaign for the Colombian Ministry of Defence, with the continued objective of encouraging FARC Guerrillas to demobilise and return to society. ‘You are My Son’ is the follow up to the multi award winning ‘Operation Christmas’, ‘Rivers of Light’ and last year’s ‘Operation Bethlehem’. Again utilising intelligence from the MOD and the ...
NS Bikes - A tale of two Eccentrics
Last autumn Maciek and Wojtek took the new bikes for a spin in the mountains surrounding famous Austrian bike resort Leogang and we followed them around with a camera. Enjoy the video.
Link to the full story http://www.ns-bikes.com/a-tale-of-two-eccentrics,778,pl.htm
Falcons
As an advertising agency, we strive to make emotional connections with our audience. But those connections don’t always come from the most expected sources. After years of sightings, two rare Peregrine Falcons decided to lay their eggs on the roof of Campbell Ewald – right in front of our security camera. They did the work. All we had to do was amplify it for the world. Hence, the birth ...
Cornetto Cupidity Case Study
Challenged with finding a new way of engaging a teenage audience in a modern world, Cornetto shots four 10-minute films in different global locations – Istanbul, LA, Hong Kong, and London, incorporating new music from up-and-coming acts. The unifying theme of the works is love. (http://www.rsafilms.com/)
