Tags: Industry: AdvertisingAgency: Campbell EwaldCountry: United StatesYear: 2013Creative Concept: Story TellingLanguage: EnglishLevel: Marketing mix level - AdvertisingTopics: Brand Marketing, Social Media Marketing
As an advertising agency, we strive to make emotional connections with our audience. But those connections don’t always come from the most expected sources. After years of sightings, two rare Peregrine Falcons decided to lay their eggs on the roof of Campbell Ewald – right in front of our security camera. They did the work. All we had to do was amplify it for the world. Hence, the birth of CEFalcons.com One roof. Two falcons. Three eggs. (http://cefalcons.tumblr.com)