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Nike Livestrong - The Chalkbot

Nike Livestrong - The Chalkbot

 

Nike Livestrong - The Chalkbot

The Nike's Livestrong campaign Chalkbot. We use road as canvas chalkbot helps people in spreading message and during this compaign livestrong sales increased 26% (http://www.wk.com)

 

Tags: Industry: Shoes,Sports
Company: Nike
Agency: Wieden Kennedy,Wieden + Kennedy Portland
Country: United States
Prize: Art Directors Annual Awards,Cannes Lion Prize,One Show
Year: 2009
Creative Concept: Story Telling
Type of content: Video case study
Language: English
Level: Positioning
Topics: Emotional Marketing