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The Never-Ending Forest

The Never-Ending Forest

With this AR-enabled app, EcoPencils are transformed into animals when kids point the phone's camera to a corresponding colour of pencil. The app also allows kids to take pictures with the animals they unlock, collect them, and customise their own version. (https://www.dandad.org)

 

Tags: Industry: Advertising
Company: Faber Castell
Agency: David
Country: Brazil
Prize: Cannes Lion Prize,Clio Awards,DAD Awards
Year: 2017
Creative Concept: Story Telling
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Advertising