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Sapeurs

Sapeurs

Sapeurs

the latest Guinness ad celebrates real people with extraordinary integrity and character, in real situations, featuring the ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’. (http://www.amvbbdo.com)

Tags: Industry: Beverage
Company: Guinness
Agency: AMV BBDO London,BBDO
Country: United Kingdom
Prize: ADC Awards,British Arrows Awards,Cannes Lion Prize,Clio Awards,Cristal Awards,DAD Awards,Epica Award,One Show
Year: 2014
Creative Concept: Documentary,Story Telling
Type of content: Video case study
Language: English
Level: Market level - Changing the place
Topics: Brand Marketing