To coincide with Māori Language Week, FCB initiated a partnership between Vodafone and Google Maps to improve the pronunciation of te reo Māori. New Zealanders were given the opportunity to visit the Say It Tika website and ‘pin’ incorrectly pronounced place names on Google Maps. (http://fcb.co.nz)
A GPS built for kids that starts the LEGOLAND adventure the moment families leave home, by transforming the drive into a LEGO-themed ride. (https://www.vml.com)
McDonald's: Track My Maccas
After the client has finished the fairly dubious checking process, 3D enlarged reality transforms eatery tables into stages, letting clients choose fixing and locate about it. For instance, one of the stories, joined by the activity, goes like this: "To make awesome Chicken McNuggets we require extraordinary chicken pieces. So we got our own from Eagle Farm, ...
Nike Catch The Flash
A combined street and online game where 50 Nike runners in fully reflective Vapor Flash Jackets were chased with camera flashes on Vienna's dark streets and, thanks to a GPS data trasferring app, online at the same time. (http://www.jvm.com/)
MySkyStatus
A tool created by Profero for Lufthansa. One that keeps people in touch with friends, family and business partners, via their social networks; wherever they are in the world, both on the ground or in the air.
Ppt Case Luftansa MySkyStatus
