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Quest to Legoland

Quest to Legoland

A GPS built for kids that starts the LEGOLAND adventure the moment families leave home, by transforming the drive into a LEGO-themed ride. (https://www.vml.com)

 

Tags: Industry: Advertising
Company: Lego
Agency: VML
Country: United States
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Gps
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing