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Max's favourites

Nike Catch The Flash

Nike Catch The Flash

Nike Catch The Flash

A combined street and online game where 50 Nike runners in fully reflective Vapor Flash Jackets were chased with camera flashes on Vienna's dark streets and, thanks to a GPS data trasferring app, online at the same time. (http://www.jvm.com/)

Tags: Industry: Advertising,Fashion,Shoes,Sports
Company: Nike
Agency: Jung Von Matt
Country: Austria,Germany,Switzerland
Prize: Epica Award
Year: 2012
Creative Concept: competition,Game,Gps,Technology
Type of content: Video case study
Language: English
Level: Market level - Changing the place
Topics: Emotional Marketing,Event Marketing
Max's favourites: Max's Favourites