Dove Real Beauty Sketches
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. (www.ogilvy.com)
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Apotek - Blowing in the wind
This ad placed on a subway platform billboard for the pharmacy Apotek Hjärtats premium range of beauty care Apolosophy, went viral and spread organically in over 190 countries. All this without any media spend to promote the video. Instead, media outlets such as CNN, CBS, TIME and Huffington Post all wrote about the campaign. Sales exceeded targets during the campa ...
Sir Richard Charles Nicholas Branson (born 18 July 1950 in Blackheath, London, England, United Kingdom) is an English businessman and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies.
At the age of sixteen his first BUSINESS venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of recor ...
Carol Lim and Humberto Leon release their first KENZO fragrance, created in collaboration with famous perfumer Francis Kurkdjian. Evocation of one of the brand’s most iconic prints, KENZO WORLD’s bottle offers a mix of black rubber, pink gold and opaline. In the spirit of this irreverent and lively fragrance, Spike Jonze directed an electric film in which actress and dancer Margaret Qualley perfor ...
We made it our mission to better understand the human senses. What is been realized was that the sense of smell is most closely linked to memory and emotions. The strategy was to demonstrate the feelings and emotions of smell in a VISUAL way that would come through a screen.
Strangers wore blindfolds and we had them describe their emotions as they smelled each other. It was remarkable how accura ...
Gillette 'Scandal Shave' is a story of how an orchestrated celebrity scandal resuscitated Gillette's business in China. Inspired by the insight that Chinese women find men wet shaving arousing; an unbranded 'private' video of national sweetheart Gao Yuan Yuan, scantily clad and intimately wet shaving a man was 'leaked', generating a national scandal of enormous proportion. (http://www.apaceff ...
To the delight of young men and the dismay of their mothers, Old Spice Re-fresh Body Sprays are here. Spray goodbye to boyhood. Smellcome to Manhood. (http://www.wk.com)
Heaven on Earth
New fragrance from Axe is so irresistible that even angels fall for it. In the international TV commercial descend the Angels down, to look for these earthly temptation. The online activation campaign shows boys can experience the Axe effect. (www.mediarepublic.com)
BackMeApp by Always
Always, the feminine protection brand that empowers girls to be unstoppable, decided to rewrite the rules in women’s protection, creating a tool for the ultimate self-confidence. BackMeApp, the new app that connects you with a friend, to protect you on your way home. By just synchronizing smartphones, your “guardian angel” will be ready to act for you. (https://www.youtube.co ...
Old Spice | Dadsong | #SmellcometoManhood
To the delight of young men and the dismay of their mothers, Old Spice Re-fresh Body Sprays are here. Spray goodbye to boyhood. Smellcome to Manhood. (http://www.wk.com)
Rexona - Bad Timing
Launch of Rexona in Vietnam coincided with World Cup. They saw world cup as a barrier rather than an opportunity because Rexona could have been easily ignored during the world's most nosiest event. There was a need to link Rexona to Football. They paired up technology that had never been seen before in Vietnam with something all men. Constantly think about, women. T ...
Young & Maturehttps://www.youtube.com
Unilever and Lowe and Partners' agency Ponce Buenos Aires produced this work, using state of the art stereoscopic technology, for Unilever men's toiletries mega brand, Axe. "Young & Mature" is the latest in the phenomenally successful Axe limited edition ranges and the concept was co-created by Ponce and the Client. The insight came from idea that Ax ...
The Future of Makeup
Revolutionize the way you play with makeup with L’Oréal Paris Makeup Genius—the app that lets you virtually try on products, explore expertly-curated looks, share with your friends and experiment with beauty like never before. Because you’re worth it. (https://www.youtube.com)
Reference: http://www.lorealparisusa.com
Announcing the End of Period Taboos | #TouchThePickle
The film for Whisper titled ‘Touch the Pickle’ deals with the many period-related taboos prevalent in our society today. These age-old taboos have held women back from doing anything and everything during periods since ever. So this film urges women to break free from these taboos just like the protagonist in the film. (http://www.bbdoindia ...
Folkoperan - Branding Case
People’s perception of Folkoperan is largely shaped by the plays they put on, and less by their reason to be – to make opera more accessible to everyone, regardless of age and background. This was the reason for a new design programme. The Art Deco inspired Opera house building. The building’s colourful red interior is carried through in our stationery and packa ...
Sol de Janeiro | Tattoo 2014 - Skin Cancer Awareness Campaign
A cool way to help prevent skin cancer. A movement lead by tattooers and conscious people. (https://www.youtube.com)
COORDOWN - DEAR FUTURE MOM case study
Il tema scelto è il diritto alla felicità e al benessere delle persone con sindrome di Down. L'obiettivo è quello di promuovere una cultura della diversità e una vera integrazione nella società, in particolar modo nel mondo della scuola e del lavoro. La campagna prende spunto da un’email che una futura mamma, in attesa di un figlio con sindrome di Dow ...
Cannes Lions 2014 Winner / Pantene - LifeCare (Grey Argentina)
Una iniciativa para motivar a las mujeres a cuidar de sus vidas tanto como cuidar de su cabello. Campaña Gráfica de mascarilla Pantene Hydra-Repair. (http://grey.com/)
Beer_Gloss_case_history.mp4
San Valentino è una data impossibile da evitare e non fatto per i bevitori di birra, perché i ragazzi sono costretti a uscire con amiche, una cena romantica bere vino e champagne e comprare i regali inutili. Abbiamo lanciato un irresistibile nuovo regalo: le prime lucidalabbra alla birra. In questo modo abbiamo offerto bevitori di birra l'esperienza di marca più diver ...
