Organized with unprecedented access to David Bowie’s personal archive, this exhibition explores the creative process of an artist whose sustained reinventions, innovative collaborations, and bold characterizations revolutionized the way we see music, inspiring people to shape their own identities while challenging social traditions. David Bowie is has been touring globally for the past f ...
‘Through The Dark’ was written by Hilltop Hoods' Pressure (aka Dan Smith) for his young son Liam who was diagnosed with leukaemia. A collaboration with Google Play Music, the interactive film, inspired by Dan’s story, shares a father and son’s journey through two 3D animated worlds—the dark representing fear and the light representing hope. (https://www.youtube.com)
Classical Band Merchandise
Young people show their love for their favorite bands by wearing tour shirts, hats and patches, etc. The musicians from the Swiss Youth Symphony Orchestra also wanted to show their love for classical composers in order to prove that classical music is not outdated and uncool. That’s why a range of Classical Band Merchandise has been developed – making Mozart a ...
Sounds of Hamburg
Philharmoniker Hamburg with the help of Jung Von Matt created an amazing unusuall campaign in which they created a website and people can add different sounds to the people walking on the live via live camera.
Reference: http://www.sounds-of-hamburg.de/
Musical Fitting Room
To promote Starhub's online music store they combine fashion with RFID technology which results to play different music when customer change their clothes in changing room.(www.ddb.com.sg)
Rak'n'Roll Records - a charity record label
Rak'n'Roll Records is the first charity music label . By selling tracks , collect money to help women after mastectomy . This innovation in thinking about social campaigns : the label will provide the foundation Rak'n'Roll source of funding for many years. On the raknrollrecords.com can listen to songs by artists passed in mono , stereo version is avai ...
Philharmoniker Hamburg - Acousticons App
To bring back the classical music back in to every day life and specially to address young audiance. They used digital media and created an app called Acousticons. With is app it is now possible all over the world to send text messages using musical compilments. In this app you can add emoticons with sound = acousticon.
Link: http://www.ak ...
Folkoperan - Branding Case
People’s perception of Folkoperan is largely shaped by the plays they put on, and less by their reason to be – to make opera more accessible to everyone, regardless of age and background. This was the reason for a new design programme. The Art Deco inspired Opera house building. The building’s colourful red interior is carried through in our stationery and packa ...
The Bobsled Song
Tune apparently syncs perfectly with Olympic bobsled cours itself. After a 12-year hiatus, the Jamaican bobsled team has returned to the Winter Olympics, and this time around they’ve got an awesome new theme song. The catchy reggae tune is called, naturally, “The Bobsled Song,” and it was specially designed to sync with Sochi’s bobsled course. (http://www.fcb.com)
...
Perfect Place - ASICS
ASICS Perfect Pace is a running application that helps you to train right. You choose how much you’d like to run, in what pace and which songs you’d like to hear and the app helps you to keep the right pace when running by changing the beat of the songs you chose. If you run in the right pace, the music plays perfectly. If you run too fast, the beat of the song ...
The Hairfest by Casa de la Amistad Ogilvy
El primer festival en donde el boleto de entrada es tu pelo. Durante un tratamiento contra el cáncer, las pelucas ayudan a reforzar la autoestima de los niños. Pero no es tan fácil encontrar donadores ya que, para hacer una peluca, el pelo debe medir 25 centímetros o más y estar libre de colorantes. Por ello, creamos The Hair Fest, el primer ...
HAPPY ID - Coca Cola Cannes Lions 2014 Winner
Coca-Cola “Happy ID” invites all Peruvians to make happiness a part of their identity by smiling in their National Identity Document (ID) photos. (http://www.coca-colacompany.com/)
BOB DYLAN LIKE A ROLLING STONE case film
Bob Dylan released an innovative video for his 1965 song “Like a Rolling Stone.” Directed by Vania Heymann, the video presents a unique experience where you have the option of flipping through television channels a sports game, a rom-com, a financial news outlet and on every show, the characters are lip synching the words to Dylan’s song. It’s all based o ...
Simple Harmony
What if people, earth, and industry were living in simple harmony? Get ready to charge, feed and clean to learn about all sorts of cool GE innovations that are making the world a better place. (https://www.youtube.com/)
Project Re: Brief - Harvey Gabor - Re-imagining Coca-Cola, "Hilltop"
With the help of Billy Davis and Roger Cook, this line became a song and was recorded by The New Seekers, a popular British singing group. However it was art director Harvey Gabor’s idea to create ‘The First United Chorus of the World’, transforming Backer’s song into a joyous celebration of unity and resulting in one of the mo ...
Cow & Gate: Supergroup. Creative News
Over half of all new mums feel under pressure for their baby to achieve significant developmental milestones early. Cow&Gate believes that growing up should not be rushed, what matters is nurturing little personalities. (http://www.betc.co.uk/)
PUMA DANCE DICTIONARY - FULL LENGTH TRAILER
The brief was to launch Puma's latest fragrance to a notoriously hard to reach 16-24 audience, more interested in talking to each other than listening to what brands have to say. Rather than advertise to them, they gave them something they could use – a social tool that could help them send messages to each other in a fun and unexpected way. Introducin ...
oasis case study
The success of "Oasis Dig Out Your Soul" is a result of the totally integrated nature of the campaign and the innovative use of social media and on-line tools. Oasis fans were able to find the live performances of the street musicians thanks to a special page on the NYC & Company website that used Google Maps and Earth to track where the performances were happening in the ci ...
