Tags: Industry: MusicCompany: Philharmoniker HamburgAgency: AKRYLCountry: GermanyPrize: ADC GERMANY AWARDYear: 2013Type of content: Video case studyLanguage: EnglishLevel: Marketing mix Level - Social MediaTopics: Digital Marketing, Viral Marketing
To bring back the classical music back in to every day life and specially to address young audiance. They used digital media and created an app called Acousticons. With is app it is now possible all over the world to send text messages using musical compilments. In this app you can add emoticons with sound = acousticon.