oasis case study

The success of "Oasis Dig Out Your Soul" is a result of the totally integrated nature of the campaign and the innovative use of social media and on-line tools. Oasis fans were able to find the live performances of the street musicians thanks to a special page on the NYC & Company website that used Google Maps and Earth to track where the performances were happening in the city. Fans were encouraged to film the street musicians using their own recording devices and to post the user generated content on a unique You Tube channel dedicated to the Oasis album launch. (http://www.prnewswire.com/)