Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Classical Band Merchandise

 

Classical Band Merchandise

Young people show their love for their favorite bands by wearing tour shirts, hats and patches, etc. The musicians from the Swiss Youth Symphony Orchestra also wanted to show their love for classical composers in order to prove that classical music is not outdated and uncool. That’s why a range of Classical Band Merchandise has been developed – making Mozart and Beethoven look younger than ever. (http://www.fcb.com)

 

Tags: Industry: Music
Company: Swiss Youth Symphony Orchestra
Agency: FCB
Country: Switzerland
Prize: Epica Award
Year: 2014
Creative Concept: Alternative
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Marketing innovation