Tags: Industry: Advertising,Music,Tourism,TravelCompany: Jamaica Tourist BoardAgency: FCB,FCB New YorkCountry: United StatesYear: 2014Language: EnglishTopics: Brand Marketing
Tune apparently syncs perfectly with Olympic bobsled cours itself. After a 12-year hiatus, the Jamaican bobsled team has returned to the Winter Olympics, and this time around they’ve got an awesome new theme song. The catchy reggae tune is called, naturally, “The Bobsled Song,” and it was specially designed to sync with Sochi’s bobsled course. (http://www.fcb.com)